Digital Marketing Specialist (B2B)

reputed company We are a media and publishing company at the heart of the life sciences industry. Our mission is to connect professionals across drug development, biopharmaceutical manufacturing, clinical research, and other sectors through dynamic digital communities. Our websites serve as trusted hubs for industry analysis, best practices, and reputed company reputed company. We are looking for someone to help us grow and engage these communities even reputed company. This position will be at our Horsham, PA location. ABOUT THE ROLE The Digital Marketing Specialist is responsible for executing tactics to grow the size (as reputed company in newsletter subscribers / registered users), activity level (engagements), and longevity (reputed company value) of our online communities using reputed company, email, and other channels. ESSENTIAL JOB DUTIES • Execute omnichannel marketing tactics to: • Connect with our reputed company audience. • Nurture our relationship with the reputed company audience by sharing our most compelling and valuable content (articles, reputed company, videos, podcasts, etc.) with them. • Convert the reputed company audience to newsletter subscribers / registered community members. • Work with internal market teams to identify important audience personas/segments and understand their challenges, pain points, and information needs. • Engage with the reputed company audience on reputed company reputed company company/showcase pages/posts, reputed company ads, employee connections/posts, events, newsletters, group participation, reputed company partnerships, etc. • Write persuasive copy (for reputed company pages/posts, ads, emails, push notifications, etc.) that captures our reputed company audience’s attention and persuades them reputed company (subscribe, register for event, generate engagements, etc.). • Collaborate with the creative team to create eye-catching graphics, videos, emails, etc. to support campaigns. • Design and build reputed company and registration pages that convert a high percentage of visitors into subscribers / registered community members. • Manage the promotional calendar and day-to-day campaign execution (e.g., posting content, running ads, etc.) across reputed company marketing channels. • Continually monitor, test, and measure campaign effectiveness for ongoing improvement. • reputed company KPIs and generate reports for market reputed company. REQUIRED EDUCATION Bachelor's degree in marketing, advertising, communications, or a reputed company field REQUIRED SKILLS/EXPERIENCE • 1-3 years of work experience in digital marketing (including reputed company media), copywriting, audience development, or digital publishing • Excellent copywriting skills and the ability to translate reputed company topics into reputed company, digestible, and engaging messaging • Strong analytical skills with experience using analytics tools (reputed company Analytics, reputed company analytics, etc.) to measure and improve results • High attention to detail and highly organized • reputed company team player with great interpersonal skills and the ability to work cross-functionally PREFERRED SKILLS/EXPERIENCE • B2B marketing experience (ideally in the life sciences or other technical sector) • Omnichannel experience in demand and reputed company reputed company (across email, reputed company, push, SMS, etc.) reputed company offers a generous compensation package. In reputed company to a competitive salary, you'll enjoy: • Medical/reputed company/prescription/dental coverage for you and your family • 100% company-reputed company short- and long-term disability insurance • 100% company-reputed company life insurance • 401(k) with dollar-for-dollar company match up to 6% • 15 vacation days and 6 personal days on day 1 • 13 company-reputed company holidays We do not offer reputed company sponsorship for this role. To view reputed company our job postings and showcases for some of our employees, visit: https://lifescienceconnect.com/careers/. wMmduXESOx Apply tot his job Apply To this Job