Temporary Digital Engagement Specialist I
Meet Us: King Arthur Baking Company is an award-winning, audience-leading baking company with a strategic vision to be the resource for baking education and inspiration. Through traditional and new media, in-person and virtual education, we strive to be a leader in helping novice and expert bakers alike. We're not going anywhere - we've been part of the family since 1790. We work to build stronger communities and increase access and the connection to real foods. We take pride in our responsible sourcing and our "never bleached" guarantee. And we work closely with farmers, millers, and suppliers in a continued commitment toward sustainability. Our wheat flour is grown and milled right here in the United States. Flour this good uses only the purest ingredients, free from GMOs. As a founding B Corporation, we are committed to using the power of business as a force for social and environmental good. We believe every employee's contributions make our company what it is: vibrant, successful, and committed to spreading the joy of baking. We are a welcoming and inclusive 100% employee-owned company.
The Position: The Seasonal Digital Engagement Specialist I is responsible for ongoing customer engagement related to King Arthur Baking’s digital channels: website content, social media, and additional platforms. This role’s primary goals are to ensure that the King Arthur Baking brand resonates positively with new and existing fans, and that digital marketing initiatives are supported in online conversations. This position is part of the digital marketing team, and works closely with the Customer Support, Editorial, and Test Kitchen teams.
The Location: Remote, located in the United States
The Schedule: This is a seasonal role working 40 hours per week. The anticipated start date is mid-September and is expected to last approximately 4 months.
The Pay: $19.77 to $24.07 per hour worked; commensurate with experience
Essential Duties And Responsibilities
• Monitor and respond to KABC audiences on social media and other online platforms; answering questions, amplifying positive comments, de-escalating sensitive situations, and proactively engaging others in ways that support and draw positive attention to the KABC brand and our campaigns.
• Answer basic baking and product questions from our audience and moderately challenging questions with help from Digital Engagement Team Lead, Digital Engagement Specialist II members, and/or other relevant team members as needed.
• Produce weekly reports for digital marketing and customer support teams which capture relevant metrics, summarize audience sentiments and activity, and provide updates on ongoing digital marketing initiatives.
• Additional tasks and responsibilities as necessary.
This should not be construed as an exhaustive list of all job duties and responsibilities. There may be some variation and/or development of the above duties and responsibilities without changing the general nature of the job.
Minimum Job Requirements
• Bachelor’s degree in communications, marketing, public relations, or related field.
• Comfort with and practical knowledge of from-scratch baking.
Success factors/competencies for this role
• Open to change, recommends actions for continuous improvement.
• Think and act strategically, understand how role contributes to larger outcome.
• Provide exemplary customer service to both internal and external customers.
• Set high standards for oneself, meet deadlines.
• Learn from mistakes, receptive to feedback.
• Effective communicator, listen and respect others’ points of view.
• Participate in team problem solving and decision making.
• Maintain a positive attitude.
• Community minded – get involved, volunteer.
• Exceptional writing skills, including grammar, spelling, the ability to convey complex ideas and concepts, and an aptitude for creatively connecting with an audience.
• Love and understanding of baking with the ability to answer home baker’s recipe questions.
• Ability to work at a rapid pace and with high volumes of messages without sacrificing quality in responses.
• Tech savvy, including comfort with social media platforms, online tools, and mobile apps.
• Aptitude for recognizing tone and context, and ability to represent KAF brand appropriately in conversation.
• Ability to give and receive feedback in a positive, constructive manner.
• Genuine enthusiasm for all things King Arthur Baking.
Physical Requirements/work Environment
Physical requirements
• Ability to remain stationary for extended periods of time.
Work environment
• Indoor office space where most work is performed at a desk with a monitor that can be adjusted for standing or sitting.
Safety
• Understand that safety is the responsibility of everyone at the organization.
• Responsible for providing a safe and ergonomically sound work environment, identifying unsafe conditions and correcting these conditions immediately.
• Engage in safety and compliance training programs and encourage 100% team participation in same.
Environment
• Adhere to company-wide green norms, look for ways to reduce, reuse, recycle.
• Educate oneself on KABC environmental campaigns.
• Strive to continually improve and implement new processes to reduce our environmental impact.
It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors.
There's room at our table for you! Apply today.
Equal Employment Opportunity Employer
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law. King Arthur Flour provides reasonable accommodation to qualified individuals with disabilities to allow individuals to participate in both the application process and during employment. Such individuals are encouraged to seek accommodations to allow them to meet the functions and requirements of the position.
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