Creative Marketing Manager – Fast-Growing E-Commerce Wellness Brand (Remote, U.S.)

About HartSpan HartSpan is a founder-led DTC wellness brand delivering clean, effective, doctor-developed solutions for common health conditions. Our mission is to extend healthy years of life and promote longevity through natural, science-backed alternatives to pharmaceuticals. Our flagship product, Khelp, is a natural, seaweed-based solution for acid reflux that creates a gentle barrier to help prevent symptoms at the source—without suppressing acid or disrupting digestion. We’re a lean, fast-moving team with a high bar for creative and operational excellence. About the Role We’re hiring a Creative Marketing Manager to lead content strategy and execution across paid and owned channels. This is a full-stack role blending creative direction, performance marketing, and content operations. You’ll manage freelancers, direct UGC creators, support influencer outreach, and launch high-performing creative across Meta, TikTok, Email, and more. From concept through execution, you’ll drive acquisition and retention by owning the entire creative lifecycle—with strong support from the founder and a small team of specialists. We’re looking for a self-directed creative leader who thrives in fast-paced environments, thinks strategically, and executes with precision. What You’ll Be Doing Strategy + Ideation • Own creative direction for Meta, TikTok, Email/SMS, and Landing Pages • Analyze ad and lifecycle performance to generate new ideas weekly • Build and maintain a “Creative Guidance” doc that distills visual and messaging principles • Identify messaging gaps and develop new angles based on customer reviews, UGC, and research Creative Production + Project Management • Brief, manage, and give clear feedback to editors, UGC creators, designers, and contractors • Create mockups or layouts in Canva or Figma when needed • Write hooks, overlays, scripts, captions, and email copy aligned to performance goals • Maintain a rolling 4-week content calendar across paid and owned channels • Organize all projects inside a Creative Tracker (Airtable or equivalent) • Support influencer outreach and gifting by identifying aligned creators and coordinating collaborations that generate usable content for paid and organic channels Performance + Iteration • Prioritize new content tests weekly and triage winning/losing creatives • Track success rates and use learnings to evolve creative strategy • Participate in monthly creative performance reviews AI Fluency + Tools • Use AI tools (ChatGPT, Midjourney, ElevenLabs, CapCut, Descript, etc.) to ideate, script, and prototype content • Develop and document your own AI workflows and best prompts for creative production • Know when AI can accelerate—and when it hurts—creative quality KPIs You’ll Be Measured On Output • Ad concepts launched per week • Winning ad concepts per month • Emails and SMS campaigns sent • UGC briefs executed • Design/video edits reviewed and launched • Influencer collaborations initiated and content received Input • Time from concept to launch • Iteration speed on winning assets • Quality and organization of creative system (hub, tracker, testing doc) Performance • Number of ads that hit ROAS / CTR / CVR targets • Increase in subscription renewal or re-order rate from lifecycle updates • Ad performance or engagement uplift from influencer-generated content You’ll Excel in This Role If You: • Are a rare blend of performance marketer and creative leader • Have excellent taste, but know performance > polish • Can write and design — or direct those who can with precision • Thrive in fast-paced, high-context, async environments • Know how to make creative feel cohesive, clean, and conversion-friendly • Are deeply curious about consumer psychology and DTC best practices • Have a track record of producing creative that consistently drives measurable revenue growth for DTC brands • Enjoy building light-touch relationships with influencers to expand creative assets and brand reach Requirements • 3+ years in a performance creative, growth marketing, or creative strategist role, ideally in a DTC or fast-paced e-commerce environment • Proven ability to create or direct high-performing Meta or TikTok ads • Strong copywriting for UGC, email, landing pages, and ad creative • Proficient in Canva or Figma with a great eye for clean, conversion-optimized design • Experience managing freelance creators and editors • Skilled in using AI tools like ChatGPT, Midjourney, Descript, etc. with clear prompt strategies • Strong organizational habits and fluency in tools like Notion, Asana, or Airtable • Bonus: Experience coordinating influencer partnerships or creator gifting programs Details & Compensation • Full-time contractor role • 60-day trial period to evaluate fit and contribution • Preference for Los Angeles-based candidates for occasional in-person shoots • Annual compensation: $75,000–$85,000, inclusive of base salary and performance-based bonus opportunity • Base salary: $65,000–$75,000 • Bonus potential: up to $10,000/year based on KPI achievement • Paid holidays and flexible time off • Access to ongoing education, including courses, conferences, and 1:1 coaching with elite media buyers and premium marketing communities How to Apply Applications must be submitted through our application form: https://forms.gle/mTLvzKv8XczuS6Ni8 • We will not review applications sent directly through Indeed. This is an opportunity to define and lead creative at a fast-growing brand with a meaningful mission, loyal customers, and huge white space for growth. Job Type: Full-time Pay: $75,000.00 - $85,000.00 per year Benefits: • Flexible schedule • Paid time off • Professional development assistance Work Location: Remote Apply tot his job Apply To this Job