Marketing Manager, HCP Omnichannel Bone Health

Description: • Join Amgen’s Mission of Serving Patients • Our shared mission—to serve patients living with serious illnesses—drives all that we do. • Shape CRM Journeys: Lead strategy and execution of HCP CRM campaigns via Salesforce Marketing Cloud. • Elevate Peer-to-Peer Engagements: Build omnichannel pre- and post-event experiences for our P2P strategy. • Drive the execution of the Peer-to-Peer (P2P) omnichannel engagement strategy. • Empower the Field: Develop and optimize field enablement tools like rep-triggered emails and Connect-a-Rep. • Fuel Innovation: Collaborate with the Omnichannel Lead, MCM Lead, and agencies on modular content development. • Analyze & Optimize: Partner with Customer Data & Analytics and Campaign Operations to measure campaign performance. • Orchestrate Execution: Support Symphony omnichannel campaign operations. • Prolia hcp website owner: Manage updates to ProliaHCP.com, ensuring it reflects current strategy. • Ensure Compliance: Lead MAC/MLR review of digital assets. • HCP budget management: Act as the HCP budget consolidator. Requirements: • Doctorate degree • Or Master’s degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization • Or Bachelor’s Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization • Or Associate’s Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization • Or High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization • Hands-on experience with CRM platforms (especially Salesforce Marketing Cloud), email, and HCP-facing digital tools • Expertise in digital marketing execution in highly regulated industries • Ability to distill data into actionable insights and clearly communicate them to stakeholders • Strong project management and organizational skills with an eye for detail • Experience with MAC/MLR review processes and budget tracking/visualization tools • Strong interpersonal skills; ability to influence and collaborate across functions and levels • Self-motivated with a growth mindset — you thrive in dynamic environments and embrace change Benefits: • A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, • group medical, dental and vision coverage, • life and disability insurance, • and flexible spending accounts • A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models, including remote and hybrid work arrangements, where possible Apply tot his job Apply To this Job