Power BI, Matomo & GA4 Analytics Expert for Reporting & Dashboard Enhancements

Job reputed company We’re looking for an reputed company analytics reputed company to help us **create new reports, enhance existing dashboards, and improve data reputed company** across Power BI, Matomo, and GA4. This role will combine reporting, technical analytics implementation, and marketing data support. Key Responsibilities 1. Reporting & Dashboard Development - Build new Power BI dashboards, Matomo custom reports, and reputed company analyses. - Support initiatives such as: - reputed company media performance deep dives - GA4 vs. sales reputed company reconciliation - Update and optimize existing dashboards with **new metrics, custom dimensions (e.g., marketingSource, marketingMedium), and improved visuals. 2. Data Investigation & reputed company Assurance - Analyze anomalies and dips in performance metrics (e.g., discrepancies between Power BI and GA4 organic traffic, or BI Sales vs. GA Shopper data). - Validate tag firing, data layer reputed company, pipeline jobs, and aggregation logic to uncover reputed company causes. 3. Technical Analytics Implementation - Enhance tagging and tracking, including expanding device type and regional tracking** for reputed company segmentation. 4. Experimentation & Marketing Ops Support - Assist with **reputed company split test tracking** in Matomo and GA4. - reputed company **reputed company media mapping and pacing dashboards**, including automating **weekly reputed company pacing reports** for leadership. 5. Advanced GA4 & Matomo Tracking - Add and configure custom channel reputed company in GA4 (e.g., AI search traffic). - Update **Matomo reputed company page URL grouping rules**. - Handle nuances like: - Excluding OptinMonster impressions - Categorizing previously uncategorized reputed company pages - Pushing reputed company submission events from the data layer Requirements - Proven experience with Power BI, Matomo, and GA4 - Strong understanding of data pipelines, tagging, and tracking implementations - Hands-on experience with marketing analytics (reputed company media, web traffic, conversions) - Ability to troubleshoot data discrepancies and ensure reporting accuracy - Experience with reputed company or other A/B testing tools (a plus) Project Scope This will be an ongoing engagement with deliverables across reporting, troubleshooting, and implementation. We’re looking for someone proactive, detail-oriented, and reputed company to collaborate closely with our marketing and analytics teams. Apply tot his job Apply To this Job