Power BI, Matomo & GA4 Analytics Expert for Reporting & Dashboard Enhancements

Job Description We’re looking for an experienced analytics professional to help us **create new reports, enhance existing dashboards, and improve data integrity** across Power BI, Matomo, and GA4. This role will combine reporting, technical analytics implementation, and marketing data support. Key Responsibilities 1. Reporting & Dashboard Development - Build new Power BI dashboards, Matomo custom reports, and ad hoc analyses. - Support initiatives such as: - Paid media performance deep dives - GA4 vs. sales revenue reconciliation - Update and optimize existing dashboards with **new metrics, custom dimensions (e.g., marketingSource, marketingMedium), and improved visuals. 2. Data Investigation & Quality Assurance - Analyze anomalies and dips in performance metrics (e.g., discrepancies between Power BI and GA4 organic traffic, or BI Sales vs. GA Shopper data). - Validate tag firing, data layer integrity, pipeline jobs, and aggregation logic to uncover root causes. 3. Technical Analytics Implementation - Enhance tagging and tracking, including expanding device type and regional tracking** for better segmentation. 4. Experimentation & Marketing Ops Support - Assist with **Optimizely split test tracking** in Matomo and GA4. - Adjust **paid media mapping and pacing dashboards**, including automating **weekly paid pacing reports** for leadership. 5. Advanced GA4 & Matomo Tracking - Add and configure custom channel groups in GA4 (e.g., AI search traffic). - Update **Matomo landing page URL grouping rules**. - Handle nuances like: - Excluding OptinMonster impressions - Categorizing previously uncategorized landing pages - Pushing form submission events from the data layer Requirements - Proven experience with Power BI, Matomo, and GA4 - Strong understanding of data pipelines, tagging, and tracking implementations - Hands-on experience with marketing analytics (paid media, web traffic, conversions) - Ability to troubleshoot data discrepancies and ensure reporting accuracy - Experience with Optimizely or other A/B testing tools (a plus) Project Scope This will be an ongoing engagement with deliverables across reporting, troubleshooting, and implementation. We’re looking for someone proactive, detail-oriented, and able to collaborate closely with our marketing and analytics teams. Apply tot his job Apply To this Job