PPC & Digital Advertising Specialist (Music Lovers Only)

PPC & Digital Advertising Specialist – eCommerce & Lead Gen (Music Lovers Only) Who we are We are a team of music lovers, who are dedicated to one singular mission: delivering the very best online shopping experience in the audio industry. We feel that there is nothing more fulfilling than creating a high-performance system on any budget with carefully selected used components, speakers and cables. Buy. Sell. Trade. Consign. Used & New. Find your HiFi sweet spot with The Music Room. Job Description We’re looking for a data-driven Paid Media Buyer who can take ownership of our digital advertising strategy and execution across multiple channels. The ideal candidate is equally comfortable running eCommerce campaigns (Performance Max, Advantage+, etc.) as they are building and scaling lead gen funnels. Ideal candidate will take full and extreme ownership of developing, executing, and optimizing high-performance paid media campaigns across Google Ads, Facebook Ads, YouTube, Reddit, TikTok, and other key platforms along with display ads across referral sites. Your success in this position will be directly measured by ROAS, CAC, conversion rates, lead quality, new customer acquisition, revenue growth, and overall advertising efficiency. But more importantly, it will be measured in how well you help connect more people to the power of music. Key Responsibilities: ● Plan, launch, optimize, and scale paid advertising campaigns across Google, Meta (Facebook/Instagram), YouTube, TikTok, Reddit, display networks, eBay, and industry publications. ● Manage budgets efficiently to maximize ROAS while reducing CAC. ● Optimize product feeds to increase performance of Google Shopping, Performance Max, and Advantage Plus campaigns for e-commerce. ● Ecommerce: Manage complex product feeds, build Performance Max / Advantage+ campaigns, and segment products strategically for maximum ROAS. ● Lead Gen: Develop acquisition funnels, set up tracking, capture leads, retarget, and nurture until conversion. ● Implement and manage conversion tracking (including GA4, offline conversions, CRM integrations). ● Analyze campaign performance, report on KPIs (CPL, ROAS, CAC, LTV), and make data-driven optimizations. ● Implement audience segmentation and remarketing strategies for improved conversion rates. ● Collaborate with creative and content teams to test ad copy, creative, and landing pages. ● Conduct A/B testing on ad creatives, copy, targeting, and bidding strategies. ● Stay ahead of platform updates, algorithm changes, and industry trends. Requirements ● 5+ years of hands-on experience managing and scaling Google Ads & Facebook Ads at scale for both eCommerce and lead generation campaigns. ● Proven success, creating and managing large budgets across multiple platforms. ● Strong expertise with Google Ads (Search, Display, Shopping, Performance Max) and Meta Ads (Advantage+). ● Strong expertise in keyword strategy. ● Experience managing product feeds and segmenting products for campaign success. ● Highly analytical mindset – comfortable with reporting and ability to turn data into actionable insights. ● Solid understanding of conversion tracking, attribution, and retargeting. ● Excellent communication and organizational skills. ● Most importantly: A love of music. You don’t have to be an audiophile, but you should believe in music’s power and get excited about helping others experience it. Nice-to-Haves ● SEO knowledge (on-page, off-page, or technical). ● Familiarity with affiliate or referral advertising. ● Experience with creative testing frameworks (multivariate testing). ● Background in eCommerce or lead-gen for luxury or high-ticket items and niche industries. ● Knowledge and/or passion for high-end audio KPIs for Success: The success of this role will be directly tied to your performance and measured against clear, results-driven goals. Success will look like: ● Return on Ad Spend: Achieve and continuously improve target ROAS across all paid media channels. ● Customer Acquisition Cost: Reduce CAC over time while maintaining or increasing lead and customer quality. ● Conversion Rates: Consistently optimize funnel stages to drive higher conversion rates for both lead gen and eCommerce campaigns. ● Lead Quality & Volume: Deliver qualified leads with measurable downstream conversion into SQLs and paying customers. ● New Customer Acquisition: Drive incremental new customers through paid campaigns, contributing to overall business growth. ● Revenue Growth from Ads: Generate measurable increases in revenue directly attributable to paid media campaigns, both in total and by channel. Lastly, the final requirement is you must love music. Our purpose is to connect people to the power of music so a passion for it will fuel. About The Music Room Culture: The Music Room is a vibrant and dynamic family-owned business that is transforming the way home audio customers buy & sell online. We have shown consistent year or year growth for 13+ years and have 40+ employees - both local and remote. We operate in a custom-built, 15k sq. ft. facility with dedicated areas for shipping, receiving, testing, photography, conference room, offices and purpose-built listening rooms. We strive for a customer-first standard of excellence in all things by leveraging teamwork and Lean processes and forward-thinking systems. Teamwork & Customer Service are the 2 pillars of success that are emphasized daily. Bringing new-school innovation into an “old-school” industry. We place a heavy emphasis on the implementation of new and emerging technologies with a goal of providing the best customer experience in the audio industry… period. We are a family business with a “family first” approach. We work hard but never at the expense of taking care of yourself or your family. Core Values: Innovation – DEFY THE GENRE – We are all about making some noise in our industry and doing things differently. We are: Experimental. Groundbreaking. Trailblazers. The HiFi Biz Remixed. We are always exploring and embracing change because we believe we can do it better. Process – HIT ALL THE RIGHT NOTES – Every detail matters. We value: Fundamentals. Precision. Execution. Consistency. Everyone is playing from the same sheet of music. Our commitment to scalable processes is essential to achieving “standing ovations” from our customers. Teamwork – NO SOLO ACTS – There’s no lead singer taking the spotlight here. No room for oversized egos. We see the best in each other. We are a smart, talented, tight-knit band where everyone plays their part, and we work in harmony to produce incredible outcomes. Passion – STAY FOR THE ENCORE – We are passionate about what we do, and we stay connected to each other and our audience through music. We are not a clock-in/clock-out, “go through the motions” organization. We have fun, but we also care deeply about our work, and we are fueled by our passion to achieve excellence. Authenticity – NO CHEESY COVER SONGS – We stay true to the music that moves us with original compositions, performed in High Fidelity-Unfiltered communication. Integrity. Truth. Leave the “Hotel California” renditions at home. Let’s make some original music that we can be proud of. Wages: This position has a projected range of $60K - $80K (DOE) Benefits: Medical, Dental, Vision Short-Term and Long-Term Disability Life Insurance Voluntary Hospital, Accident and Critical Illness Insurance 401/K with a company match Job Type: Full-time Pay: $60,000.00 - $80,000.00 per year Benefits: • 401(k) • 401(k) matching • Dental insurance • Health insurance • Paid time off • Parental leave • Vision insurance Work Location: Remote Apply tot his job Apply To this Job