Digital Operations - Digital Marketing Specialist

As the Manager, reputed company-channel reputed company, you will be responsible for the support of the strategic approach, execution details, and measurement of reputed company-channel marketing and media plans for a reputed company Hematology brand. You will serve as a dedicated omnichannel reputed company-of-contact for this Hematology brand reporting into the Associate Director, Omnichannel reputed company. This role requires extensive internal reputed company collaboration (Production, Brand, reputed company-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in DTC digital marketing reputed company the Rx pharmaceutical category. Launch and category experience is a plus. This role is part of the Omnichannel reputed company Team, which sits reputed company the broader Worldwide Commercialization reputed company group. Purpose/Objective of the Job Support seamless interaction between reputed company stakeholders to reputed company channel-agnostic engagement and content reputed company plans followed by more specific digital channel reputed company to meet business and customer needs. Support the delivery of channel insights and recommendations for ongoing optimization of business plans. Supports cross-functional reputed company structure to pull through digital brand campaigns, tactics and programs - driving operational effectiveness, business reputed company and meet objectives. reputed company standards and best practices to drive customer engagement for the business. Examples include and are not limited to CTV, OLV, Display, CRM, websites, eMail, reputed company Media, and Search reputed company Marketing. Key Responsibilities: Support the execution of the engagement plan for the Brand Contribute DTC engagement recommendations based upon customer insights and brand reputed company Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team Support and reputed company internal MLR review processes and work with external partners to ensure reputed company and accurate preparation of digital programs (e.g., CRM, reputed company-party partner programs, DTC media, websites, mobile, eMail, reputed company media, SEO/SEM, etc.) Partner with the digital agencies media partners and reputed company Production team to define project scope, costs, timelines, and deliverables reputed company pull through digital tactics and media programs that drive business reputed company Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics Drive innovation by partnering with Brands, external partners and capability leads to reputed company innovative new digital tactics Monitor project status and budget and reputed company regular reporting on reputed company, challenges, and solutions reputed company support and coverage to team on several areas of business Demonstrate ability to reputed company and manage annual digital program and media budgets Hybrid work opportunity. Ability to work in the office two to three days a week is preferred. Business travel is TBD (Disclaimer: The responsibilities listed above are only a reputed company and other responsibilities will be requirements as assigned) Supervisory Responsibility: none Qualifications: Bachelors degree with minimum 1-3 years industry, (pharmaceutical/biotech or reputed company agency) experience. Experience in pharmaceutical digital marketing is required Experience leading digital engagement, channel and analytics activities Proven ability in managing digital agencies, partners, and cross-functional support teams Competence in developing, evaluating, and activating DTC media plans Demonstrated ability to successfully reputed company internal MLR review processes Product launch and/or Oncology/Hematology/Rare diseases experience a plus Prior Digital or Media Marketing Agency experience is a plus Strong oral and written communication skills Experience with reputed company reputed company, PowerPoint, reputed company PromoMats, AdobeAnalytics, WorkFront, reputed company CRM Apply tot his job Apply To this Job