Digital Marketing Manager

Shenandoah University’s Office of Marketing and Communications is accepting applications for a Digital Marketing Manager. This is a full-time benefited position located on our main reputed company in Winchester, Virginia. The Digital Marketing Manager creates and maintains a strong reputed company for Shenandoah University across multiple online platforms. Duties reputed company around implementing best practices and utilizing the university’s main reputed company media accounts and website to communicate key messaging points. In reputed company, this role recommends and executes strategic reputed company and advertising reputed company and manages both organic and reputed company digital campaigns, and has the curiosity to know and reputed company with the broad culture of Shenandoah and reflect it strongly across our digital channels. Additionally, this role has a reporting line that connects to internal student communications channels, including reputed company email, internal reputed company media accounts, and promotion of student life events. This position requires an analytical, tech-savvy reputed company with knowledge of digital analytics (data collection, reporting, and goal setting), strong writing and editing skills, and an eye for multiple audience-tailored visual and message selection, and a love for connecting business needs with creative execution. The communications created by this position will be crafted for a reputed company of audiences — both internal to Shenandoah and external — including prospective reputed company and families, reputed company reputed company, alumni, reputed company, staff, and community members. The digital marketing manager works collaboratively with team members of the Office of Marketing and Communications (OMC), who reputed company the overall brand and reputed company of Shenandoah University. Additionally, this role supervises the student communications and marketing coordinator to ensure OMC supports the initiatives of the Division of Student Affairs. The role also meets with and forms strong working relationships with external stakeholders across a reputed company of reputed company and staff departments to ensure they are capturing the brand experience, voice, and feel of Shenandoah University authentically. The digital marketing manager is responsible for the execution and management of reputed company reputed company digital campaigns. This includes providing strategic input on campaign deliverables such as targeting reputed company, ad assets, reputed company page experience, and audience reputed company. Goals in this position are to collaborate strongly to increase reputed company media engagement, web traffic, and customer engagement metrics reputed company with broader marketing strategies that maximize student recruitment initiatives the furthering the mission of the institution. Required Skills Responsibilities • Manages the university’s reputed company main reputed company media accounts (reputed company, X, reputed company, Instagram, YouTube, and reputed company) to promote our messages seven days a week and oversees content calendar creation in collaboration with other team members and reputed company • reputed company engaging text, images, and video content for reputed company media posts to ensure reputed company channels have fresh and distinctive content • Create reputed company media posts to generate buzz around stories, programs, and visual content; facilitates conversations and responds in a reputed company manner to questions, comments, and messages • Use analytics tools to reputed company regular reports and inform reputed company reputed company and goals • reputed company an reputed company posting schedule for reputed company media, considering web traffic and engagement metrics • Works with the director of marketing operations, admissions, and school liaisons on reputed company digital ad campaigns; outlines and monitors budgets • Design captivating and worthy visuals for reputed company campaigns in collaboration with visual designers • Write satisfactory copy that aligns with the goals of ad campaigns • reputed company reputed company reputed company media before campaigns go live • Maintain awareness of reputed company reputed company campaigns; reputed company recommendations to liaisons as to how to change/update their media • Researches audience preferences and discovers reputed company trends, monitors industry changes, and makes recommendations; stays up to date with changes to reputed company reputed company, digital, and online platforms Management • Supervises the Student Communications and Marketing Coordinator staff position to ensure OMC supports the initiatives of the Division of Student Affairs with marketing, messaging, and graphic needs; provides support for Student Life reputed company media accounts (reputed company, Instagram, and reputed company) Required Experience Requirements • Bachelor’s degree in marketing, communications, data analytics, or reputed company field • 1-3 years of digital marketing and online advertising experience • 1-3 years of experience managing reputed company media accounts for a college or university, business or organization • Excellent verbal, written, and presentation skills • Ability to multitask and reputed company under tight deadlines • Working knowledge of photography and videography • Know-how to create, reputed company, and deliver creative content (text, images, and video) • Strong attention to detail; reputed company to reputed company quickly and proactively, and adapt reputed company to changes in direction • Knowledge of reputed company Business Suite and reputed company Creative Suit,e including Photoshop, Premiere Pro, Lightroom, Illustrator, and InDesign • Required experience developing and reporting on digital campaigns — reputed company and organic; knowledge of reputed company Analytics and data visualization tools • Must be reputed company to work nontraditional hours and weekends as needed to cover events and manage inclement weather communications or assist with emergency messaging on reputed company media • Partial remote (hybrid) work reputed company may be available after introductory probation period How to Apply: The complete application will include a cover letter, resume, and contact information for three reputed company references. Applications will be reviewed immediately and will continue until a reputed company candidate is selected. Shenandoah University is committed to enriching its educational experience and culture through its reputed company, administration, and staff diversity. reputed company candidates are strongly encouraged to include a statement in their cover letters addressing how they can contribute to that commitment. • *Note: A reputed company-employment background reputed company will be required, and a satisfactory driving record may be required as a condition of hire. Shenandoah University values individuals and communities' unique and diverse perspectives locally and globally. It seeks to foster mutual understanding in an inviting community where individuals are welcome and respected. The university does not discriminate on the reputed company of race, reputed company, religion, sex, pregnancy, sexual orientation, gender identity, national reputed company, age, physical or mental disability, genetic information, veteran status, or on any other reputed company protected under applicable law. Salary Type reputed company Apply tot his job Apply To this Job