Social Media & Digital Marketing Specialist

Powerstation Events is a dynamic event management company specializing in creating unforgettable events. From weddings and corporate events to concerts and festivals, we pride ourselves on delivering exceptional events that leave a lasting impression. We are looking to add a talented and experienced Social Media/Digital Marketing Specialist with a strong background in graphic design to join our creative team. This position will start with Part Time hours, but has the potential to become a Full Time Position. The ideal candidate will be results-driven and have a passion for digital marketing and a strong understanding of various online marketing strategies. This role involves developing, implementing, and managing marketing campaigns that promote our products and services, enhance brand awareness, and drive website and social media traffic. You will work collaboratively with cross-functional teams to achieve our marketing goals. Responsibilities: • Develop and execute comprehensive digital marketing strategies across multiple channels including social media, email, and content marketing. • Manage and optimize websites to ensure user-friendly experiences and effective SEO practices. • Create engaging email marketing campaigns aimed at increasing customer engagement and conversion rates. • Utilize conversion optimization techniques to improve landing pages and overall user experience. • Conduct social media marketing initiatives to enhance brand visibility and audience engagement. • Analyze performance metrics using tools such as Google Ads, SQL, and other analytics platforms to inform strategy adjustments. • Design visually appealing graphics and promotional materials using Adobe Creative Suite. • Collaborate with team members to brainstorm innovative marketing ideas that align with business objectives. Qualifications: • Proven experience in social media management and digital marketing with a strong portfolio of successful campaigns, preferably in the event or entertainment industry. • Strong graphic design skills with proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign). • Familiarity with conversion optimization techniques to enhance user engagement. • Strong knowledge of social media marketing strategies across various platforms. • Experience with Google Ads for effective online advertising campaigns • Hands-on experience with email marketing platforms and strategies. • Excellent written and verbal communication skills. • Ability to meet deadlines and work in a fast-paced environment. How to Apply: Interested candidates should submit a resume, cover letter, and have a portfolio showcasing relevant social media campaigns and graphic design work. Job Type: Part-time Pay: $22.00 - $27.00 per hour Expected hours: 20 – 25 per week Application Question(s): • Do you have a portfolio displaying your creative abilities? • Are you able to work nights and weekends? Experience: • Social media management: 2 years (Required) • Digital marketing: 1 year (Required) • Graphic Design: 2 years (Required) Ability to Commute: • Cheshire, CT 06410 (Required) Willingness to travel: • 25% (Required) Work Location: In person Apply tot his job Apply To this Job