Digital Marketing Strategy Specialist

About the position Responsibilities • Works with campaign operations, the client, and third-party vendor teams to drive campaign execution from requirements to delivery. • Collaborates with Customer Marketing Strategy to confirm feasibility of campaign plans and translates marketing strategy and requirements into business requirements. • Creates and manages project plans and timelines to deliver marketing campaigns on time against a campaign calendar. • Completes Business Requirements Documents (BRD) which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics. • Manages client and team expectations throughout delivery; manages risk and issue escalations related to the campaigns. • Manages relationship with the client's marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines. • Manages the Campaign Services team off-shore providing campaign technical guidance and clarifying the business need. • Reviews campaign metrics and presents trends and insights; works with Customer Marketing Strategy on campaign optimization. • Manages demand for services, capacity to deliver services, and client expectations. Requirements • 3+ years of experience in a marketing services execution role within Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations. • 3+ years of experience collaborating with a team of global marketing services professionals in a fast-paced, deadline-driven environment. • 3+ years of experience in a client-facing role. • 3+ years of experience with transactional databases and marketing automation platforms/technologies; e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM Campaign/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, Marketo. Nice-to-haves • Experience with HTML. • Understanding of marketing strategy with experience in targeting, segmentation, test/control design, campaign analytics, prospect and customer lifecycles. • Experienced in the relationship between marketing strategy, customer data, segments, channel, creative, content, and offers and how they interact to drive desired business outcomes. • Ability to evaluate concepts and present recommendations to senior leadership. Benefits • Diversity and inclusion programs • Equal Employment Opportunity policies • Accommodations for disabilities or religious observances • Veteran employment opportunities Apply tot his job Apply To this Job