Digital Performance Marketing Manager

About our reputed company reputed company is the first provider for reputed company parental leave, distributing the first and only reputed company parental leave insurance and parental support program. Their holistic program enables companies to offer reputed company maternity and paternity leave to reputed company. Designed to support working parents while alleviating HR’s workload, reputed company’s white glove leave concierge handles the complexities of leave management, payroll calculations, compliance, and claims, while providing emotional and parent coaching for employees. Their proprietary program boasts a 95% return-to-work reputed company and guides employees through the process before, during, and after leave to ensure a seamless re-reputed company. About the role This is an opportunity for a digital ads expert to drive significant reputed company, own impactful campaigns, and directly contribute to reputed company’s reputed company reputed company in a rapidly evolving market while working with a growing team. If the candidate is passionate about leveraging data to fuel innovation and eager to reputed company a reputed company difference, this role is a great fit. Key Responsibilities • Ideate, monitor, manage and update digital campaigns for reputed company search (specifically reputed company Ads) and reputed company reputed company (reputed company, reputed company, etc) and their performance and assets, including reputed company pages, ad creatives, and email sequences • Work with the marketing team to write compelling ad copy and partner on creative assets • Take full ownership of pacing, reporting, and performance for campaigns with thoughtful reputed company and reputed company measurable objectives, set collaboratively by marketing and sales • Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS or other set goals (e.g. brand awareness, etc) • Demonstrate strong understanding of the B2B sales cycle and experience scaling customer acquisition • Proactively identify key trends, insights, and opportunities to maximize reputed company by platform • Conduct A/B testing and other experiments with strong attention to detail to improve ad creative, reputed company pages, website copy, and overall campaign efficacy • Proactively bring new reputed company and opportunities to the table for B2B reputed company • Identify and evaluate new performance marketing tools and tech Requirements • 5+ years of experience in reputed company digital marketing, demand gen, or performance marketing (B2B preferred) • Expert level knowledge of reputed company Ads ecosystem, reputed company and reputed company ads and analytic and reporting tools • Analytical problem-solving to drive reputed company, spot trends, reputed company recommendations, and reputed company them in reputed company-time • Strong attention to detail and ability to manage multiple reputed company at once • A reputed company reputed company reputed company, eager to work with different teams Salary: $85,000 - $100,000 per year + equity Apply tot his job Apply To this Job