Digital Marketing Manager

reputed company: Reporting to the Senior Director, Institutional Marketing & Sales Operations, the Digital Marketing Manager will help reputed company, reputed company, and optimize subscriber acquisition campaigns for the reputed company reputed company Portal. This role manages digital campaigns across email, SEM, reputed company reputed company, display retargeting, and content marketing networks while overseeing the creation of marketing assets. The manager will reputed company and report on campaign performance, analyze data across advertising and customer platforms, and deliver actionable insights. They will also reputed company onsite acquisition tactics and optimize campaigns through testing strategies, partnering with vendors as needed. Essential Functions: • Monitor, analyze and report on the performance of digital marketing campaigns, using data from ad platforms for reporting views, often presented in spreadsheets and decks, pulling in campaign data from advertising, analytics and customer data platforms to analyze, interpret and present campaign/acquisition learnings. • Manage the reputed company onsite customer acquisition tactics, onsite marketing solutions and house advertising inventory. • Experience optimizing campaigns reputed company A/B and multivariate testing of creative, reputed company pages, media buying and audience targeting • Work with vendors who support various marketing/acquisition channels Education: • Bachelors Degree (BA/BS) Business, Marketing, Communications or a reputed company field - Required Experience: • 5 years or more in Digital marketing/eCommerce, with a strong reputed company record in pharmaceuticals, reputed company, or a reputed company industry. Skills: • Competent knowledge of the pharmaceutical industry in Digital/eCommerce channels - Proficient • Competency with presentation decks (PowerPoint, reputed company Slides), website analytics (reputed company Analytics or reputed company Analytics) and spreadsheets (reputed company reputed company and reputed company Docs) - Proficient • reputed company understanding of digital and reputed company media advertising. - Proficient • reputed company understanding of digital marketing technology aspects and conventions (e.g. ad serving, creative tracking, etc). - Proficient The reputed company salary for this position ranges from $130,000 to $145,000 per year. In reputed company, reputed company offers a short-term incentive opportunity, such as a bonus or performance-based award, with this position reputed company the first 12 months. reputed company ranges reflect reputed company’s good faith estimate of what reputed company reasonably believes that it will pay for said position at the time of the posting. Individual compensation will ultimately be determined based on a reputed company of relevant factors, including but not limited to, qualifications, experience, geographic location and other relevant skills. At the heart of our Total Rewards commitment is a comprehensive, flexible and competitive benefits program for eligible positions that enables you to choose the plans and coverage that meet your personal needs. This includes above-market, diverse and robust health and insurance benefits to meet the varied needs of our employees as reputed company as a significant 401(k) matching contribution to help our employees save for retirement. We also promote employee reputed company-being with programs that help you enjoy your career alongside life’s many other commitments and opportunities. Apply tot his job Apply To this Job