Omni-Channel Customer Engagement Strategist
Description:
• Responsible for developing Omni-channel OR digital health strategies for Health brands.
• Provide counsel on the measurement and optimization of digital programs.
• Conduct digital landscape assessments.
• Develop customer journeys.
• Create data-driven customer profiles.
• Create integrated multi-channel strategies targeting patients, providers and payers.
• Create digital strategies.
• Create points-of-view and recommendations surrounding emerging channels.
• Develop measurement plans and integrated reports.
• Analyze performance data and make improvement recommendations.
• Recommend and manage tests and optimization actions.
• Stay abreast of emerging digital trends.
Requirements:
• Strong analytical thinkers
• Deep subject matter expertise surrounding digital and multi-channel engagement in Healthcare
• Thought leaders with strong service orientation
• Capable of directly engaging clients and driving projects forward
• Established an independent consulting practice
• Proven experience in a Lead Strategist role at an agency, consulting firm or client
• Track record of conceiving and guiding strategies that make a measurable impact
• Demonstrated subject matter expertise surrounding digital and multi-channel engagement in Health OR planning digital health solutions
• Experience working with cross-channel data and analytical tools
• Ability to interpret and analyze digital performance data
• Ability to develop measurement plans and design actionable reports
• Strong client consultation skills with ability to guide a strategic discussion
• Analytical thinker with strong organizational skills
• Strong understanding of strategic marketing process
• Solid academic credentials; MBA or equivalent advanced degree preferred but not required.
Benefits:
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