Strategic Growth Initiatives Program Manager - US Consumer Channel

About the position Responsibilities • Compile and evaluate market and customer intelligence insights to develop program briefs for campaign playbooks and assets. • Create business cases with account and business development teams to secure program funding and forecast campaign performance trends. • Develop partner campaign asset kits in collaboration with the Marcom team to maximize impact across the channel. • Project manage targeted, digital-first, omni-channel campaigns including online, in-store, SEO, social media, emails, push notifications, digital display advertising, events, and influencers. • Define and implement the use of AI and ML tools to enhance partner marketing creative and measurement. • Work with data science/analytics teams to build tools for measuring ROI and KPIs, and create standardized reporting on partner campaign performance. • Optimize partner campaigns to improve results and enhance customer experience. • Identify trends and insights to inform priorities and optimize spend and performance based on insights. • Evaluate emerging technologies and digital trends for potential adoption. Requirements • 5+ years of experience in Marketing strategy with an emphasis on Digital Marketing, Advertising, Product Marketing, and Analytics. • Knowledge of US Consumer retailers and their in-store, eCommerce platforms and targeted campaign capabilities. • Strong subject matter expertise in digital marketing including SEO, database, email, SMS, push, social media, influencers, and display advertising campaigns. • Proven track record of leveraging technology to drive scale, particularly with AI and ML technologies in creative and campaign measurement. • Adept at identifying target audiences and executing digital-led, omni-channel campaigns that engage and motivate customers. • Proficient in optimizing user funnels for best-in-class customer experience, understanding customer journeys from digital discovery to in-store experiences. • Data-driven mindset with stellar analytical skills to transform data into actionable insights. • Well-versed in web analytics tools such as Adobe Analytics. Nice-to-haves • Comfortable with ambiguity and accountable for results without direct control. • Knowledge of the latest trends and technologies in digital-first, omni-channel campaigns. • Excellent project management skills, including work prioritization and planning. Benefits • Health insurance • 401k • Paid holidays • Flexible scheduling • Professional development opportunities Apply tot his job Apply To this Job