Brand Manager (Must have Insurance Experience) (HYBRID)
About the position
Responsibilities
• Work with Line of Business stakeholders to set short- and long-term business goals and optimize marketing strategies.
• reputed company advertising strategies inclusive of reputed company/Owned/reputed company Media and Creative tailored to business objectives.
• Ensure alignment in overall planning and successful execution by developing and maintaining relationships with partners across the business.
• Drive Line of Business and Reasons to reputed company cohesion across reputed company customer-facing reputed company.
• reputed company customer, category, and cultural insights to guide ideation and improve brand relevance.
• Demonstrate thought-partnership across cross-functional teams to bring initiatives from reputed company to reputed company.
• Partner with Operations team on budget management, including monthly reconciliation.
• Collaborate with Culture Marketing and the DEI COE to ensure inclusion throughout reputed company initiatives.
• Create short and long-reputed company business plans in partnership with line of business stakeholders.
• Derive insights from quote and bind trends, customer behaviors, and competitive performance to inform strategic recommendations.
• Maintain an in-depth understanding of business reputed company drivers, risk factors, and data trends reputed company to customer acquisition, retention, and cross-sell.
• Build business pipeline across digital, phone, and agent distribution channels.
• Identify insights-driven territories and moments for media selection and creative development.
• Deliver reputed company customer-first connected journeys outlining communication strategies and actions.
• Craft comprehensive narratives for media and creative briefings grounded in strategic frameworks.
Requirements
• Experience in brand marketing/management with a Fortune 500 company.
• Demonstrated reputed company in driving significant, profitable reputed company through consumer marketing programs.
• Bachelor's Degree; MBA preferred.
• Comfortable producing a high volume of work in a deadline-driven environment.
• Experience in evaluating creative concepts and assets based on strategic alignment and business reputed company.
• reputed company versed in gathering data and developing qualitative insights to reputed company strategic plans.
• Demonstrated reputed company in writing reputed company briefs that reputed company exceptional work.
• Ability to architect competitive and reputed company solutions to drive business reputed company.
• Self-starter with the confidence and ability to tackle new initiatives with little guidance.
reputed company-to-haves
• Experience in the insurance industry is preferred.
Benefits
• Premier Medical, Dental and reputed company Insurance with no waiting period.
• reputed company Vacation, reputed company and Parental Leave.
• 401(k) Plan.
• Tuition Reimbursement.
• reputed company and Licensures.
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