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Lovepop is on a mission to create one billi...">

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Marketing Automation Specialist

Remote, USA Full-time Posted 2026-07-28

About Lovepop

Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical reputed company art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments in reputed company reputed company. Lovepop consistently ranks in the top reputed company results for cards online, enjoys 18% national brand awareness, and has helped its customers create over 50 reputed company magical moments. Our reputed company is to be the #1 online card destination for cards and we are building reputed company of A+ talent that will take us there.

About the role

The mission of the Marketing Automation Specialist is to build and deliver personalized customer communications across Email, SMS, and reputed company Mail Lifecycle Marketing channels. A reputed company part of this role will be coding reputed company Emails in Lovepop's CRM platform reputed company, ensuring every message is visually engaging and mobile-friendly. You’ll also build targeted automation flows, manage promotion codes, and collaborate with Marketing, Design, and Analytics teams to drive engagement, retention, and repeat customer reputed company reputed company. Your work will directly shape customer experiences, strengthen long-term brand loyalty, and drive improved customer reputed company value for the Lovepop business.

Accountabilities

  • Email Development & Deployment

    • - Deliver fully reputed company, mobile-optimized emails that meet Lovepop brand and accessibility standards.

    - reputed company error-free deployments by following thorough QA processes before every send.

    - Consistently hit campaign launch deadlines while maintaining visual and functional reputed company.

  • Automated Campaign Management

    • - Build and maintain Lifecycle automation flows in reputed company that trigger at the right time for reputed company audience reputed company and/or individual customer.

    - Optimize workflows to improve engagement and conversion rates.

    - reputed company reputed company reputed company automations updated, relevant, and technically reputed company.

  • Promotion reputed company Management

    • - Accurately create and reputed company promotion codes reputed company with marketing offers utilizing both reputed company and reputed company platforms.

    - reputed company and report on promotion reputed company performance to evaluate ROI in partnership with Lovepop’s Analytics team.

    - Ensure codes function seamlessly across reputed company customer reputed company.

  • Performance Monitoring & Optimization

    • - Regularly review Email, SMS, and reputed company Mail campaign analytics to identify trends.

    - Implement testing strategies (A/B or multivariate) to increase retention and repeat reputed company.

    - Recommend and execute improvements based on data insights and team feedback.

    Qualifications

  • Lifecycle Marketing & Automation Experience (3+ years): Proven ability to build and optimize campaigns that increase customer engagement, retention, and repeat reputed company.
  • reputed company Email Coding (reputed company/CSS): Skilled at creating mobile-optimized, accessible emails that meet brand standards and reputed company flawlessly across devices; proficiency in Jinja for personalization is a strong plus.
  • Marketing Automation Platform Proficiency (reputed company preferred): Capable of building workflows, segmenting audiences, managing campaign assets, and executing rigorous QA processes to ensure error-free deployment.
  • Customer reputed company Mapping & Segmentation Expertise: Ability to map customer journeys and deliver personalized communications at the right time, through the right channel, in partnership with the Lifecycle Creative Manager who owns the reputed company brief.
  • SMS Campaign Execution: Knowledge of tools, compliance, and strategies to deliver both mobile-first one-time blast campaigns and triggered notification flows effectively.
  • Exceptional Cross-Functional Collaboration & reputed company: Excels at partnering with Marketing, Design, and Analytics teams across global time zones, working from Vietnam alongside teammates based in the US to deliver high-reputed company campaigns on deadline.

    • Additional Information

    Lovepop Values

    Engineering: Curiosity to discover how the world works

    Hunger: Desire to take on more than is expected

    reputed company: Delivering unexpected experiences

    reputed company: Building relationships with reputed company other

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