Experienced Luxury Wine Brand Manager – Hybrid Role: Define the Future of Premium Wine Brands

About Workwarp

At Workwarp, we're a family-owned winery dedicated to crafting exceptional luxury wines that exceed the expectations of our discerning customers. Our commitment to quality, innovation, and customer satisfaction has earned us a reputation as a leader in the premium wine industry. As a Brand Manager, you'll play a pivotal role in shaping the future of our distinguished portfolio, leveraging your expertise in brand strategy development, marketing communications, and budget management to drive growth and innovation.

Job Overview

We're seeking an experienced and dynamic Brand Manager to join our team in a hybrid role that combines the best of both worlds – the flexibility of remote work and the opportunity to collaborate with our on-site teams. As a Brand Manager, you'll be responsible for developing and implementing compelling brand strategies, creating comprehensive marketing plans, and overseeing the execution of brand marketing initiatives. If you're passionate about luxury wine, have a consumer-focused approach, and are proficient in brand strategy development, we encourage you to apply for this exciting opportunity.

Key Responsibilities

• Develop and implement compelling brand strategies and positioning for our luxury wine brands, emphasizing unique selling propositions that resonate with our audience.
• Create comprehensive brand marketing plans, integrating PR, paid media, partnerships, events, and retail account management.
• Oversee the execution of brand marketing initiatives, ensuring consistent messaging and adherence to quality standards across all channels.
• Manage brand budgets, revenue, and gross margin to meet financial objectives.
• Collaborate with external partners and agencies to produce innovative content and manage related projects seamlessly.
• Work in close coordination with Production and Winemaking teams on product specifications and quality control.
• Partner with Sales to implement marketing strategies effectively and ensure the availability of necessary materials to support sales efforts.
• Ensure brand strategies are effectively reflected in public relations initiatives.
• Organize special events and media pitches to elevate brand visibility and engagement.
• Represent our brands with professionalism at trade and consumer events.
• Analyze brand performance and competitive positioning in collaboration with the Sales & Marketing Analytics team.
• Identify opportunities for brand expansion across various channels and consumer segments.

Required Skills

• Strong analytical, strategic, and creative competencies.
• Proficiency in brand strategy, marketing communications planning, and budget/P&L management.
• Exceptional presentation and communication abilities.
• Capability to manage multiple priorities and thrive in a dynamic, fast-paced environment.
• Self-driven and collaborative with excellent interpersonal skills.

Qualifications

• Bachelor's degree plus a minimum of 4 years of experience in premium wine brand marketing, luxury goods, or a related beverage industry.
• Demonstrated experience in promotion, packaging, and merchandising design and execution.

Career Growth Opportunities

This position offers a unique pathway for professional growth and the chance to spearhead brand innovation initiatives within the luxury wine sector, presenting opportunities for skill enhancement and career advancement in a reputable family-owned establishment. As a Brand Manager, you'll have the opportunity to work closely with our cross-functional teams, including Sales, Marketing, and Production, to drive business growth and innovation.

Compensation and Benefits

• Competitive salary range of $120K to $140K, commensurate with experience.
• This hybrid role requires onsite presence from Tuesday through Thursday and allows for remote work on Mondays and Fridays.
• Employment is contingent upon successful completion of a background check.

Why Join Workwarp?

At Workwarp, we're committed to creating a work environment that's inclusive, supportive, and empowering. We believe in fostering a culture of innovation, creativity, and collaboration, where our employees can grow and thrive. As a Brand Manager, you'll be part of a dynamic team that's passionate about luxury wine and dedicated to delivering exceptional results.

Apply Now

If you're a motivated and experienced Brand Manager looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your qualifications and experience. We look forward to hearing from you!