Marketing Automation Build Specialist - Expert in Crafting Personalized Customer Journeys with Marketo, HubSpot, and Eloqua
Join the Concentrix Catalyst Team as a Marketing Automation Build Specialist
At Concentrix, we're redefining the future of customer experience (CX) through our human-centered approach, powered by technology and fueled by intelligence. As a global solutions company, we help brands grow and thrive across the world, partnering with clients from various industries, including Fortune Global 500 companies. Our Catalyst team is at the forefront of experience design and engineering, driving CX transformation at scale.
About the Role
We're seeking a skilled Marketing Automation Build Specialist to join our High Technology vertical team. As a key member of our team, you'll be responsible for designing and building marketing automation programs that deliver exceptional customer experiences. You'll work closely with our teams, client business marketers, and IT development teams to develop processes and solutions within marketing automation platforms.
Key Responsibilities
- Design and build marketing automation programs within various marketing automation platforms, including Marketo, HubSpot, and Eloqua.
- Understand business needs and problems that automation can solve, and develop solutions to address them.
- Utilize requirements provided by client teams to build emails in a marketing automation platform content builder console.
- Partner with our teams and clients to develop processes and solutions within marketing automation platforms.
- Participate in requirements discovery meetings with client teams to identify and capture marketing needs, document user stories, and develop and test solutions.
- Collaborate with Marketing Automation Subject Matter Experts (SMEs) to understand marketing automation program requirements and technical specifications.
- Build and test user journeys, ensuring seamless customer experiences.
- Manage and execute test plans to ensure all links and HTML content are tested properly before deployment.
- Troubleshoot data and technical challenges surrounding marketing automation programs and audiences/segments.
- Provide support in pulling program performance reports and setting up A/B testing for campaign programs.
- Utilize Agile Management tools like Jira or Workfront for task assignments and issue management.
Essential Qualifications
To succeed in this role, you'll need:
- 2-5+ years of experience working on digital marketing and marketing automation projects in an agency or multi-client organization.
- Extensive experience with email and marketing automation platforms, particularly Marketo, HubSpot, and Eloqua.
- Demonstrated experience with a wide range of MarTech tools, including CRM/Marketing Automation, Analytics, Data Visualization, and Content Marketing/CMS.
- Experience with design elements of front-end or Marketing Automation development.
Preferred Qualifications
To stand out as a candidate, you'll ideally have:
- A Bachelor's degree.
- Experience working with remote teams and clients.
- Experience working with HTML or CSS email code review using tools like Adobe Dreamweaver.
Skills and Competencies
To excel as a Marketing Automation Build Specialist, you'll need:
- Strong understanding of marketing automation best practices.
- Excellent problem-solving skills and attention to detail.
- Ability to work collaboratively with cross-functional teams.
- Strong communication and project management skills.
- Ability to adapt to changing priorities and deadlines.
Career Growth Opportunities and Learning Benefits
At Concentrix, we're committed to helping our employees grow and develop their skills. As a Marketing Automation Build Specialist, you'll have opportunities to:
- Work on diverse projects with various clients and industries.
- Develop your skills in marketing automation, email marketing, and data analysis.
- Collaborate with experienced professionals and subject matter experts.
- Participate in training and development programs to stay up-to-date with the latest industry trends.
Work Environment and Company Culture
As a remote-first company, we offer a flexible and dynamic work environment that allows you to work from anywhere. Our culture is built on:
- A human-centered approach to customer experience.
- A passion for innovation and technology.
- A commitment to diversity, equity, and inclusion.
- A collaborative and supportive team environment.
Compensation, Perks, and Benefits
We offer a competitive salary and a comprehensive benefits package, including:
- Private medical plans.
- Retirement savings plans.
- Paid learning days.
- Flexible workplaces.
Join Our Team
If you're a motivated and experienced Marketing Automation Build Specialist looking for a new challenge, we encourage you to apply. As a member of our team, you'll be part of a dynamic and innovative company that's shaping the future of customer experience. Apply now and let's discuss how you can contribute to our success.
Concentrix is an Equal Opportunity/Affirmative Action Employer, including Disabled/Vets. We welcome applications from diverse candidates and are committed to creating an inclusive work environment.
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