Senior Business Analyst
About Huckleberry
At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.
Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.
We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.
About the Role
As a Senior Business Analyst at Huckleberry, you will be a key driver in shaping the strategy of our new revenue initiatives through advanced analytics and insight. You will serve as the dedicated analytics lead for Growth, collaborating closely with Product, Marketing, Engineering, and Design to uncover opportunities, size their potential, and guide the team toward initiatives that accelerate acquisition, conversion, and monetization.
Your focus will span the full early user journey. You will analyze how families discover Huckleberry across marketing channels, attribution sources, and platforms, and how they move through our web and app funnels, onboarding experiences, upsell flows, and purchase paths. By connecting these touchpoints, you will build a holistic view of the levers that drive new revenue growth.
In this role, you will go beyond analyzing data by transforming insights into stories and recommendations that help the business focus on initiatives with the greatest impact. You will bring structure to how success is measured, ensure growth bets are grounded in evidence, and provide the clarity needed for smarter prioritization.
You will also play a pivotal role in strengthening analytics maturity across the company. By building trusted dashboards, establishing clear KPIs, and empowering stakeholders to leverage Amplitude and self-service tools, you will enable a stronger data-driven culture and help Huckleberry scale its impact on families.
Areas of Responsibility
Requirements
Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.
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