Remote Product Copywriter – Netflix Content & Brand Storytelling Specialist (Full‑Time, $25‑$35 hr Remote)

Why Netflix? Your Storytelling Journey Begins Here

Netflix isn’t just a streaming platform; it’s a cultural catalyst that reshapes how millions of people experience entertainment every day. With a relentless focus on innovation, original storytelling, and a global audience that spans 190+ countries, Netflix continues to set the benchmark for premium content, cutting‑edge technology, and audience‑first product experiences. As a Remote Product Copywriter, you will join a world‑class team that crafts the language behind the moments that bring joy, suspense, laughter, and inspiration into living rooms worldwide.

About the Role: Product Copywriter – Crafting the Voice of Netflix

In this full‑time, remote position, you will partner with the XD Content Planning and Product Marketing teams to develop compelling copy that articulates the value of Netflix subscriptions, new features, and promotional offers across a multitude of customer‑facing touchpoints. Your words will appear in app store listings, email campaigns, in‑product notifications, banner ads, and feature documentation—essentially anywhere a user interacts with the Netflix brand.

We are looking for a storyteller who can translate complex product concepts into clear, persuasive language that resonates with both existing members and prospective audiences. If you thrive on creativity, data‑driven iterations, and cross‑functional collaboration, this is your opportunity to shape the narrative of the world’s leading entertainment brand.

Key Responsibilities

• Develop high‑impact copy for limited‑time promotions, subscription plans, feature releases, and special campaigns, ensuring brand consistency and clarity.
• Collaborate closely with Product Marketing to align messaging with strategic objectives, market research, and user insights.
• Partner with Content Planning to guarantee seamless integration of product positioning across all consumer‑facing content, from UI microcopy to large‑scale advertising assets.
• Assist global teams in localizing messaging for international markets while maintaining a unified brand voice.
• Leverage A/B testing results and analytics to refine copy, improve conversion rates, and drive measurable business outcomes.
• Maintain and evolve style guides, glossaries, and tone‑of‑voice documents to support consistency across all product touchpoints.
• Conduct competitive analysis to ensure Netflix’s messaging stands out in a crowded entertainment landscape.
• Manage multiple projects simultaneously, meeting tight deadlines while maintaining high-quality output.

Essential Qualifications

• Minimum 4 years of professional copywriting experience within a technology or entertainment environment, preferably with consumer‑facing products.
• Demonstrated ability to craft compelling brand narratives and translate them into concise, action‑oriented copy.
• Strong portfolio showcasing a range of copy formats (e‑mail, app store listings, microcopy, promotional ads, product descriptions).
• Proficiency in aligning copy with data insights, including experience interpreting A/B test results and user research.
• Excellent command of English grammar, style, and tone, with a keen eye for detail.
• Self‑motivated, independent work style with a proven track record of thriving in remote, distributed teams.
• Exceptional communication and stakeholder‑management skills, capable of receiving and integrating feedback from multiple functional partners.

Preferred Qualifications

• Experience working with globally recognized consumer brands, especially within the streaming, gaming, or digital media sectors.
• Familiarity with SEO best practices, keyword research, and content optimization for discoverability.
• Basic knowledge of HTML/CSS or content management systems to facilitate seamless handoff to development teams.
• Exposure to multilingual copy development or localization processes.
• Understanding of subscription‑based business models and key performance indicators (KPIs) such as CAC, LTV, and churn.

Core Skills & Competencies

• Storytelling Acumen – Ability to weave narratives that highlight product benefits and evoke emotional responses.
• Strategic Thinking – Align copy with broader business goals and market positioning.
• Analytical Mindset – Interpret data, make evidence‑based decisions, and iterate quickly.
• Collaboration – Work fluidly with product managers, designers, data scientists, and legal teams.
• Adaptability – Navigate shifting priorities, rapid product releases, and evolving brand guidelines.
• Detail Orientation – Ensure precision in messaging, tone, and brand consistency across all channels.
• Time Management – Prioritize tasks effectively to meet multiple deadlines without compromising quality.

Career Growth & Learning Opportunities

Netflix invests heavily in the personal and professional development of its employees. As a Remote Product Copywriter, you will have access to:

• Mentorship programs with senior writers, brand strategists, and product leaders.
• Continuous learning resources, including subscription to industry publications, online courses, and conference allowances.
• Cross‑functional project exposure, allowing you to expand expertise into UX writing, content strategy, and global localization.
• Clear promotion pathways, ranging from Senior Copywriter to Content Lead, and eventually into broader brand management or product strategy roles.
• Innovation labs where you can experiment with emerging formats such as interactive storytelling, voice‑assistant copy, and AR/VR content.

Work Environment & Culture

Netflix’s remote culture is built on freedom and responsibility. Our teams operate with high autonomy, trusting each individual to make decisions that drive impact. You will enjoy:

• Flexibility – Choose your own schedule and workspace while collaborating through cutting‑edge communication tools.
• Inclusive community – A global network of creatives who celebrate diverse perspectives and encourage open dialogue.
• Transparency – Regular town halls, performance dashboards, and clear metrics to keep everyone aligned on goals.
• Recognition programs that celebrate outstanding contributions and innovative thinking.
• Well‑being initiatives including mental‑health resources, virtual wellness sessions, and a supportive employee assistance program.

Compensation, Perks, & Benefits (General Overview)

While exact figures vary based on experience and location, successful candidates can anticipate a competitive hourly rate ranging from $25 to $35 per hour**, reflecting Netflix’s commitment to rewarding top talent. In addition to base compensation, you will receive: