Strategic Product Manager – Ads Formats & Experience (Remote/Hybrid) Driving Consumer Video & Social Advertising Innovation

About Workwarp: Empowering Communities Through Meaningful Advertising

At Workwarp, we are on a mission to transform the way brands connect with audiences in the dynamic world of online communities. Our flagship platform, Reddit, is a thriving ecosystem of thousands of niche communities—each with its own culture, interests, and conversations. As the digital landscape evolves, advertisers are seeking smarter, more immersive ad experiences that respect user intent while delivering measurable impact. This is where you come in.

We are looking for a visionary Product Manager, Ads Formats & Experience who thrives in a fast‑paced, data‑driven environment and is passionate about shaping the future of consumer‑facing advertising products. In this role, you will own the end‑to‑end product lifecycle for a portfolio of innovative ad formats—ranging from short‑form video to interactive social experiences—across web, mobile app, and mobile web platforms.

Our culture is built on curiosity, collaboration, and a relentless focus on the user. We empower our teams with autonomy, provide generous resources for professional growth, and celebrate the diverse perspectives that make our products resonate worldwide. If you are excited to leave a tangible imprint on the digital advertising ecosystem while enjoying the flexibility of remote work, keep reading.

Key Responsibilities

Strategic Product Leadership

• Define and evolve the product vision, strategy, and roadmap for a suite of ad formats that align with broader business goals and community values.
• Prioritize initiatives based on market research, user feedback, competitive analysis, and quantitative data to maximize ROI.
• Translate complex business problems into clear, actionable product specifications and user stories that guide cross‑functional execution.

Cross‑Functional Collaboration

• Partner closely with engineering leads to scope technical requirements, assess feasibility, and ensure timely delivery of high‑quality features.
• Work hand‑in‑hand with UX designers to create intuitive, accessible, and brand‑consistent ad experiences that delight both advertisers and community members.
• Collaborate with data science and analytics teams to design experiments, measure performance, and iterate based on rigorous statistical insights.
• Align with product marketing and sales enablement teams to craft compelling go‑to‑market narratives, launch plans, and enablement materials.

Execution & Delivery

• Own the full product lifecycle—from ideation and prototype, through beta testing, to global launch and post‑launch optimization.
• Maintain a living product backlog, ensuring that it reflects the latest priorities, stakeholder input, and market dynamics.
• Facilitate agile ceremonies (sprint planning, stand‑ups, retrospectives) to keep the team focused, accountable, and continuously improving.
• Monitor key performance indicators (KPIs) such as fill rate, click‑through rate, viewability, and revenue contribution, reporting insights to senior leadership.

Customer & Market Insight

• Engage directly with advertisers, agency partners, and community members to surface pain points, uncover opportunities, and validate product concepts.
• Synthesize qualitative feedback and quantitative analytics to craft user personas, journey maps, and feature hypotheses.
• Stay abreast of emerging ad tech trends (e.g., shoppable video, AR overlays, contextual targeting) and evaluate their relevance to our roadmap.

Essential Qualifications

• Experience: Minimum of 2+ years of direct product management experience leading consumer‑facing products, preferably within the ad tech, video, or social media domains.
• Technical Acumen: Proficiency in SQL—able to author simple, clean queries from scratch for ad‑hoc analysis and reporting.
• End‑to‑End Delivery: Demonstrated track record of taking product concepts from ideation through launch, iterating based on data and user feedback.
• Multi‑Platform Exposure: Hands‑on experience shipping features for mobile apps, mobile web, and desktop web, ensuring consistency across environments.
• Roadmapping & Specification: Expertise creating clear product roadmaps, detailed specs, and process frameworks that empower cross‑functional collaboration.
• Analytical Rigor: Strong quantitative skills, comfortable designing experiments (A/B testing, multivariate testing) and making data‑driven decisions.

Preferred Qualifications (Nice to Have)

• Background in advertising technology, programmatic buying, or demand‑side platforms (DSPs).
• Familiarity with agile product development methodologies and tools such as Jira, Confluence, or Asana.
• Experience working in a globally distributed team with remote or hybrid work models.
• Knowledge of privacy regulations (e.g., GDPR, CCPA) and their implications for ad product design.
• Track record of publishing thought leadership (blog posts, conference talks) on product strategy or ad innovation.

Core Skills & Competencies

• Strategic Thinking: Ability to see the big picture while drilling down into the details that matter.
• Communication: Exceptional written and verbal communication skills; comfortable presenting to executives and external partners.
• Collaboration: Proven ability to influence without authority, building strong relationships across engineering, design, data, and marketing.
• Problem Solving: Comfort tackling ambiguous problems, structuring hypotheses, and delivering actionable solutions.
• Customer Empathy: Deep understanding of both advertiser needs and community member experience, ensuring ads add value rather than friction.
• Adaptability: Thrives in a fast‑changing environment, quickly pivoting priorities based on market shifts or new insights.

Career Growth & Learning Opportunities

At Workwarp, your professional journey is as important as the products you build. As a Product Manager, you will have access to:

• Mentorship Programs: Pairing with senior product leaders who will guide you through advanced product strategy, stakeholder management, and leadership development.
• Continuous Learning Stipends: Annual budget for courses, certifications, conferences, or books related to product management, data analytics, or ad tech.
• Cross‑Team Rotations: Opportunities to spend short‑term sabbaticals with engineering, design, or data science squads to deepen technical fluency.
• Leadership Pathways: Clear tracks toward Senior Product Manager, Group Product Manager, and Director of Product roles, complete with defined competencies and performance metrics.
• Innovation Lab Access: Participate in internal hackathons and rapid‑prototype labs to experiment with emerging ad formats (e.g., immersive VR ads, interactive polls).

Work Environment & Company Culture

We recognize that great ideas thrive when people feel supported, respected, and inspired. Our culture is built on four pillars:

• Flexibility: Choose to work remotely from anywhere in the U.S. with optional hybrid days at our modern offices in NYC, Chicago, or San Francisco.
• Inclusivity: Diverse perspectives are celebrated, and we actively invest in DEI initiatives, employee resource groups, and inclusive hiring practices.
• Transparency: Regular all‑hand meetings, open Q&A sessions with leadership, and clear communication of company goals.
• Well‑Being: Comprehensive mental‑health resources, wellness days, and a supportive environment that encourages work‑life harmony.

Our remote‑first policy is reinforced with home‑office allowances, ergonomic equipment shipments, and a yearly stipend for coworking space memberships if you prefer a change of scenery.

Compensation, Perks & Benefits

While exact salary ranges will be shared during the interview process, we ensure our total rewards package is competitive and holistic:

• Base Salary: Market‑aligned compensation reflecting your experience and impact.
• Performance Bonuses: Quarterly incentives tied to product milestones and company performance.
• Equity Grants: Stock options or RSUs that give you a stake in Workwarp’s long‑term success.
• Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents, plus mental‑health counseling.
• Retirement Planning: 401(k) plan with generous company matching.
• Paid Time Off: Unlimited vacation policy (use it!) complemented by 4+ months of paid parental leave and dedicated Global Wellness Days each month.
• Professional Development: Annual personal and professional development fund to pursue courses, certifications, or conferences.
• Family Support: Family planning assistance, fertility benefits, and child‑care stipends.
• Volunteer Time Off: Paid days to give back to communities you care about.
• Home‑Office Benefits: Stipend for furniture, high‑speed internet, and ergonomic accessories to create a productive workspace.

The Application Journey

If you are a strategic, data‑driven product leader who thrives in a collaborative, fast‑moving environment, we want to hear from you. This role offers a low‑stress, high‑impact experience where reliability and a willingness to learn are celebrated. Join us in shaping the future of community‑centric advertising and make a lasting impact on millions of users worldwide.

Ready to take the next step? Click the link below to submit your application, and let’s start a conversation about how you can help us build the next generation of ad formats that empower both brands and communities.

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