[Remote] Senior Growth Manager - Search, Shopping, Amazon

Note: The job is a remote job and is open to candidates in USA. Hatch is a company dedicated to improving people's sleep habits through innovative smart sleep devices and content. They are seeking a Senior Growth Manager - Search Engine Marketing (SEM) & Amazon Sponsored Ads to lead their paid search strategy, focusing on Google Ads and Amazon Sponsored Ads to drive customer acquisition and revenue growth. Responsibilities • Get familiar with Hatch’s brand, products, and current SEM, Google Shopping, PMax, and Amazon strategies to understand our positioning in the market. • Conduct a comprehensive audit of all paid search campaigns across Google Ads, Google Shopping, Performance Max, and Amazon Sponsored Ads to identify optimization opportunities and quick wins. • Build strong relationships with key stakeholders, including the marketing, creative, and analytics teams, to ensure alignment on goals and objectives. • Establish a data-driven testing and optimization framework to drive continuous improvements in campaign performance. • Take full ownership of all Google Ads campaigns, including PMax and Google Shopping, optimizing bidding strategies, ad copy, product feeds, and landing pages to improve visibility and conversions. • Lead the day-to-day management and optimization of Amazon Sponsored Ads, ensuring that our products are maximizing visibility, CTR, and sales across Amazon’s ad offerings. • Implement keyword optimization strategies for both branded and non-branded terms, ensuring that we are capturing high-intent traffic and growing our market share. • Develop and test high-performing ad creative in collaboration with the creative team, using insights from performance data to continually improve. • Continuously monitor KPIs such as IMPRESSION SHARE, CTR, CPA, and CAC, and use data to inform ongoing optimizations and strategic recommendations. • Scale SEM, Google Shopping, and Amazon Sponsored Ads campaigns, leveraging data insights to fuel growth across all paid search and e-commerce channels. • Implement advanced tactics like remarketing, dynamic ads, and product listing optimizations to increase overall campaign efficiency and capture additional market share. • Regularly present performance metrics and insights to leadership, highlighting wins, lessons learned, and recommendations for future investment in SEM and Amazon marketing. • Be a key contributor to Hatch’s holistic growth strategy by integrating SEM and Amazon marketing efforts with other paid media and organic growth initiatives. Skills • 6+ years of experience in performance marketing with a strong focus on paid search (SEM), Amazon Sponsored Ads, Google Shopping, and Performance Max (PMax). • Expertise in managing the entire Google ecosystem (Google Ads, Google Shopping, PMax) as well as Amazon Sponsored Ads campaigns. • Proficient in tools like Google Analytics, Google Merchant Center, and Amazon Seller Central. • Experience with keyword research, A/B testing, and ROI optimization. • You excel at identifying, optimizing, and managing both branded and non-branded keyword strategies to capture high-intent searchers and grow market share. • Proven experience in managing Amazon Sponsored Ads, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. • You understand how to drive traffic to product listings and maximize sales on the platform. • You love working with data to understand campaign performance, optimize bidding strategies, and improve ROAS (Return on Ad Spend). • You’re comfortable managing budgets and tracking KPIs to meet aggressive growth targets. • While you're highly analytical, you also understand the importance of creative ad elements. • You enjoy working with creative teams to develop compelling ad copy and visuals that resonate with audiences. • You can take a full-funnel approach, understanding how top-of-funnel awareness campaigns work in concert with bottom-of-funnel conversion efforts to deliver results. • You work well with cross-functional teams, including product, creative, and marketing, to align on strategy and execute high-performing campaigns. Benefits • 100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners) • Meaningful equity —you’re an owner here • 401(k) match (no vesting schedule!) • 16 weeks of fully paid parental leave • 16 free therapy sessions (for you + one other adult in your life) • Financial support for family planning • Remote office + monthly internet reimbursement • Friends & family discounts on Hatch products • Exclusive discounts on travel, entertainment, and top retail brands • And so many more spontaneous perks! Company Overview • Hatch offers a suite of smart sleep products to help humans of all ages and stages develop and maintain natural healthy sleep habits. It was founded in 2015, and is headquartered in Menlo Park, California, USA, with a workforce of 51-200 employees. Its website is https://www.hatch.co/. Apply tot his job Apply To this Job