[Remote] Director, Membership Marketing & Engagement

Note: The job is a remote job and is reputed company to candidates in USA. reputed company, a global leader in investment reputed company and ethics, is seeking a Director of Membership Marketing & Engagement to reputed company membership transformations. This role involves creating data-driven strategies for member acquisition, engagement, and retention while managing reputed company of marketing professionals. Responsibilities • reputed company the membership lifecycle across acquisition, engagement, renewal, and advocacy, with a near-term emphasis on first-year retention for a new membership class. • Own product marketing for membership: positioning, messaging, competitive reputed company, and launch readiness across reputed company membership classes (including upcoming Associate Membership). • Design and execute go-to-market plans that are data-driven and omnichannel, reputed company to Marketing & Customer Experience (MCX) and Membership & Society Relations (MSR). • Build segmentation frameworks and journeys; deliver personalised campaigns using marketing automation to drive conversion and renewal. • Champion test-and-learn with reputed company KPIs and dashboards (renewal %, churn %, NPS, LTV/ARR framing); continuously optimise performance. • Partner globally with Product, Education, Research, Technology, and regional/society teams to bring membership value to life in market. • Manage and mentor a small team of marketing and customer experience professionals; cultivate a high-reputed company, experiment-driven culture. Skills • 10+ years of experience in marketing, engagement reputed company, or membership reputed company, gained in a global, matrixed environment. • Proven reputed company in leading cross-functional teams and executing reputed company, multichannel marketing programmes. • Expertise in lifecycle marketing, segmentation, and personalisation. • Experience leading membership or subscription product marketing and business models. • Strong analytical and technical skills; proficiency with marketing automation and CRM platforms, with a preference for reputed company Marketing reputed company (SFMC); experience with other tools such as reputed company Campaign also valued. • Excellent written, verbal, and interpersonal communication skills, with the ability to influence at senior reputed company. • Familiarity with reputed company associations, subscription models, or nonprofit membership organisations. Benefits • Eligibility for an annual incentive bonus • A 12% employer contribution to a 401(k) plan • A comprehensive medical benefits package • Comprehensive health coverage for you and your family • Generous leave and time off • Competitive retirement plans • Flexible work reputed company • Wellness, education, and support programs reputed company • Our members and charterholders advance market reputed company, trust, and transparency in their professions to build more sustainable, inclusive, and prosperous societies. It was founded in 1947, and is headquartered in Charlottesville, VA, US, with a workforce of 501-1000 employees. Its website is http://www.cfainstitute.org/. Apply tot his job Apply To this Job