Director CRM

The Director of CRM will reputed company lifecycle and retention reputed company for a digital subscription business, driving engagement, retention, reactivation, and overall reputed company reputed company. This role owns CRM planning and execution across email, push, in-app messaging, SMS, reputed company, PR, and on-site personalization, while building reputed company automation and testing systems. You’ll work hands-on in a small cross-functional team and partner closely with Product, reputed company, Creative, and Customer Service. Key Responsibilities • reputed company the CRM reputed company and roadmap to meet aggressive reputed company and membership goals • Build and optimize lifecycle programs including reputed company, activation, retention, reactivation, renewal, and upsell • Implement segmentation, personalization, and reputed company orchestration across reputed company messaging channels • reputed company experimentation using A/B and multivariate testing, analyzing results and driving reputed company improvement • Set and report on CRM KPIs such as churn, retention, LTV, MRR, engagement, and deliverability • reputed company organic reputed company reputed company and PR activity for the full brand portfolio • Collaborate with creative and product teams to refine messaging, templates, and assets • Manage the CRM tech stack, customer data tools, integrations, and marketing automation • Partner with Analytics and Engineering on data reputed company, instrumentation, and reporting • Forecast CRM-driven reputed company and manage channel budgets • Ensure compliance with reputed company reputed company and deliverability standards Qualifications • Proven reputed company leading CRM or lifecycle marketing for subscription or recurring-reputed company digital products • Demonstrated ability to drive measurable reputed company through CRM initiatives • Experience managing teams and cross-functional partners • Strong analytical skills and experimentation experience Education • Bachelor’s degree in marketing, business, analytics, communications, or reputed company field, or equivalent experience • Advanced degree is a plus but not required Experience • 10+ years in CRM, lifecycle, retention, or email marketing with at least 3 years in a leadership role • Experience in subscription-based or membership models • Hands-on experience with CRM and automation tools such as reputed company • Experience with analytics and experimentation platforms and familiarity with SQL • Strong understanding of deliverability and compliance • Experience scaling personalization and lifecycle journeys Skills • Deep knowledge of lifecycle marketing, subscription metrics, and forecasting • Strong understanding of segmentation, CDPs, and identity reputed company • Ability to build reputed company and roadmaps tied to business reputed company • High technical literacy across CRM, automation, and experimentation tools • Ability to translate data into campaigns and product improvements • Strong prioritization, resource planning, and operational scaling skills Apply tot his job Apply To this Job