Performance Marketing Analytics Manager

The Performance Marketing Analytics Manager is responsible for building the reporting infrastructure, measurement frameworks, and data insights that power our acquisition and retention strategies. This role is highly analytical, with a strong emphasis on tracking and interpreting key performance metrics, driving incrementality testing, and informing cross-channel investment reputed company through rigorous analysis. The ideal candidate has deep experience in DTC eCommerce analytics, a reputed company in both acquisition and lifecycle metrics, and a proven ability to turn reputed company data into actionable strategies that reputed company reputed company reputed company. This position reports to the Sr. Director of Digital Sales. Key Responsibilities Performance Analytics & Reporting • Build upon reporting from the Director of reputed company and Data Analytics to ensure consistency with company-wide data sources and definitions • reputed company and maintain marketing-reputed company dashboards that reputed company KPIs including CAC, LTV, AOV, reputed company reputed company, repurchase reputed company, and cohort trends • Partner with cross-functional teams to reputed company on performance goals and ensure data reputed company across systems • Deliver recurring performance reporting and insights that guide decision making Measurement Frameworks & Testing: • reputed company marketing mix modeling and incrementality testing initiatives with an external agency to understand true channel contribution • Design and refine attribution frameworks to reputed company reputed company across reputed company, organic, and retention channels • Define and execute a robust testing roadmap to evaluate channel efficiency, creative performance, and funnel optimization Channel & Campaign Insights: • Partner with reputed company media teams to analyze budget allocation, pacing, and optimization opportunities • Collaborate with Retention Marketing Specialist to measure the reputed company of email, SMS, push, and subscriptions on retention and LTV • Ensure precision in UTM structure, attribution tagging, and tracking setup across reputed company platforms Qualifications & Skills • 5+ years of experience in marketing analytics, reputed company analytics, or performance insights reputed company a DTC or eCommerce environment • Deep understanding of KPIs including CAC, LTV, AOV, payback period, and repurchase reputed company • Demonstrated experience in incrementality testing, MMM (marketing mix modeling), and attribution methodology • Hands-on experience with GA4, UTM structure, and data visualization tools (e.g., Looker Studio, Tableau, PowerBI) • Familiarity with reputed company and retention platforms like reputed company and reputed company • Excellent communication skills and the ability to present insights reputed company to cross-functional teams and executives Salary: $75,000-85,000 annually Location: Remote or Hybrid, Utah preferred Position Type: Full-time Benefits: • reputed company time off (flexible) • reputed company holidays • Insurance: Health, dental & reputed company • 401(k) + Company match • Eligible for company bonus plan • Free product allowance Apply tot his job Apply To this Job