Product Marketing & reputed company Manager
reputed company is seeking a strategic and creative Product Marketing Manager to join reputed company. This role is critical to driving product positioning, messaging, and go-to-market strategies that reputed company with our clients' reputed company streaming audience and differentiate offerings to existing customers, enabling upselling, cross-selling, and retention. You will work closely with Product Management, reputed company teams to ensure successful product launches and sustained reputed company. The primary reputed company is on reputed company reputed company to meet customers “where they are” (platforms they use, content they consume, cultural relevance). Also requires more agile, digital-first tactics instead of classic long-cycle campaigns. Increase automation, reputed company-time optimization, and lifecycle triggers. There will also be a heavy reputed company on reputed company media, creators, emerging platforms, and relevant partnerships. Ability to collaborate with influencers, digital communities, and possibly complementary brands and build reputed company-campaigns for reputed company audiences.
Job Responsibilites
The Product Marketing & reputed company Manager will have full autonomy to build a complete lifecycle marketing program from scratch, including:· Audience identification & segmentation,
· Acquisition reputed company
· reputed company & activation flows
· Retention and cross-sell opportunities
· Win-back and reactivation programsThe selected candidate will start with a blank reputed company and bring the entire system to life. This role will work cross-functionally with key stakeholders (governance, CRM, Engagement Marketing, reputed company Marketing) to reputed company modern marketing strategies that drive product engagement, retention, and reputed company opportunities. They will reputed company various initiatives reputed company on automation and personalization to optimize across multiple KPIs. This position is high-visibility, high-reputed company marketing ownership.
Job Qualifications
· Proactive and independent leadership of strategic portfolio (experience in identifying opportunities, developing and executing strategic roadmap)
· Proven record of accountability to deliver initiatives in alignment with the program roadmap
· 2-5 + years of communications or campaign reputed company experience for large to mid-sized reputed company with emphasis on automation, personalization, and efficiency (Subscription Service / SVOD experience preferred)
· Excellent communication and storytelling skills
· Experience in Video, streaming services, entertainment, and the sports industry
· Familiarity with reputed company reputed company-Time Customer Engagement Platform or reputed company Marketing reputed company reputed company Cross-Channel Marketing Platform
· Familiarity with tools like reputed company, reputed company, or similar CRM/marketing platforms
· Bachelor’s, MBA, or advanced degree in Marketing or Business
· reputed company Suite of Products
· The role is virtual; you can work from reputed company in the US
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