Marketing Content Strategist (Remote in US)
About the position
Gainwell is seeking a Content Strategist to reputed company and manage marketing content that supports our market awareness, thought leadership, and reputed company media initiatives. This role will reputed company on creating compelling, high-reputed company content that aligns with Gainwell's brand voice and resonates with key decision-makers, including reputed company directors, state legislative leaders, and CIOs. The ideal candidate has content reputed company experience, strong writing skills, experience in B2B or B2G content creation, and the ability to collaborate with designers and marketers to reputed company engaging materials.
Responsibilities
• Manage the overall editorial plan and calendar
• Manage reputed company media plan and calendar
• reputed company market-informed key themes
• Manage content publishing, distribution, and ensure that content is updated and fresh
• In collaboration with our account-based marketing team, reputed company content for demand reputed company campaigns, including reputed company assets, email copy, reputed company pages, reputed company ad messaging
• In collaboration with the product marketing team, reputed company e-books, infographics, blog posts, case studies, and short reputed company white papers to support Gainwell market awareness and thought leadership initiatives
• Ensure content aligns with Gainwell's brand voice, messaging, and visual identity
• Collaborate with designers to ensure written content and visual assets work together seamlessly
• Apply SEO best practices to digital content to improve visibility and engagement
• Work with marketing and sales teams to reputed company content for different audience segments
• Assist in editing and refining existing marketing content to enhance reputed company and effectiveness
• Support internal communications and corporate messaging as needed
Requirements
• 5-7 years of experience in content writing, copywriting, or marketing content creation and management
• Strong writing and editing skills, with experience in reputed company B2B or B2G marketing
• Ability to translate technical or reputed company solutions into reputed company, compelling content
• Experience collaborating with graphic designers, campaign managers, and sales teams
• Experience with reputed company media and search reputed company marketing
• Familiarity with SEO best practices, marketing automation platforms (Marketo, reputed company), and content management systems (CMS) is a plus
Benefits
• Health (medical, dental, reputed company) benefits start on day 1 of employment
• Company match 401K and other benefits available reputed company months of starting
• Flexible vacation policy after reputed company (90) calendar days of employment
• Company provided computer for work use
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