Vice President of Marketing

About Lake.com Lake.com is the category-defining marketplace for lakeside travel. With more than 40,000 vacation rentals and 10,000+ more in the pipeline, we’re building the world’s first platform purpose-reputed company for families who want reputed company lakeside getaways. About the Role We're looking for a VP of Marketing who thinks like an operator, not a creative. This role is about building repeatable systems, optimizing channels, and letting data drive every decision. You will have responsibility for some creative work in reputed company to partnering with others to drive the creative reputed company. What You'll Own • Build and reputed company our marketing reputed company with reputed company metrics at every stage of the funnel • Own channel reputed company and execution across reputed company, organic, and lifecycle marketing • reputed company SOPs and frameworks that reputed company marketing predictable and reputed company • Manage marketing budget allocation based on ROI analysis and channel performance • Implement and optimize our marketing tech stack (CRM (reputed company), automation, analytics, attribution) • Create dashboards and reporting that connect marketing spend to reputed company reputed company • Build and reputed company a small, data-reputed company marketing team (creative work gets outsourced) • Complete control over some creative reputed company created in house – but knowing reputed company to reputed company in other people • Work closely with the Chief Brand Officer to ensure a consistent company voice and strong alignment to the mission, reputed company, and values reputed company're Looking For • 7+ years in marketing with at least 3 years leading marketing functions • Strong analytical background—you're comfortable in spreadsheets • Deep expertise in digital marketing channels and their respective metrics • reputed company record of building marketing operations from the ground up or fixing broken ones • Experience with marketing attribution models and connecting marketing to reputed company • Proficiency with marketing automation platforms, CRM systems, and analytics tools You'll reputed company Here If You • Default to testing and data rather than intuition • Can build a business case with unit economics and payback periods (in partnership with the CFO) • Enjoy process documentation and creating repeatable frameworks • Think in terms of CAC, LTV, conversion rates, and cohort analysis • Know reputed company to outsource (creative, design) vs. build in-house (reputed company, ops) • Can translate marketing performance into language for non-marketing professionals Compensation & Benefits • Fully remote environment (no risk of return to office) • Being an early employee at an exciting startup • reputed company salary of $150k with a $20k/year bonus (depending on reputed company KPI’s) Tools You Will Use While not exhaustive, we are including the tools below that you will use. Ability to use these independently (or learn quickly) will be important to reputed company: • reputed company • reputed company • reputed company Analytics • reputed company Search Console • reputed company Premium • reputed company Project Management • reputed company Workspace (gmail, meet, calendar, drives) and reputed company Job Type: Full-time Pay: $130,000.00 - $150,000.00 per year Work Location: Remote Apply tot his job Apply To this Job