Email Marketing Manager
We're seeking an experienced and growth-strategy-minded Email Marketing (EMM) Manager with an understanding of opt-in email marketing, funnel strategies, email team project management and processes, and best practices, to innovate our email marketing product in order to better drive value for our clients in the Home Services industry. We seek a candidate interested in building a multi-touch email marketing service that incorporates CRM integration, segmentation, automation and templatization, making our clients the go-to vendors when their services are needed. Our ideal manager will transform our current product into a scalable operation that creates email funnels to generate and nurture leads, and engage and retain existing audiences. The EMM Manager is dedicated to creating, managing and reporting on multi-touch marketing channels and tactics in coordination. The EMM Manager is responsible for campaigns within Active Campaign or, potentially, another ESP, as well as coordinating with other channels to build email lists for opt-in campaigns. As a manager on the Digital Products Team, the EMM Manager contributes to digital product planning, goals and innovation, including team member development and support in advancing their skills and career path.
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