Digital Marketing Manager – Agency Lead

Job Description: • Vendor & channel ownership • SEO: Own strategy with SEO agency; approve roadmap (tech SEO, content clusters, digital PR), prioritize briefs, and track leading indicators (crawl health, rankings, CTR) and lagging impact (organic demo requests). • Paid media: Lead paid search & paid social agency; control budgets, audience strategy, messaging tests, and landing page briefs; instrument full‑funnel measurement and incrementality testing. • PR/Comms: Direct PR partner on news calendar, thought leadership, and reporter relationships; align with content and analyst relations to amplify launches. • Website: Manage web dev/design vendor for roadmap, UX experiments, CRO, and site health. Create clear acceptance criteria and QA for releases. • HubSpot Marketing Hub + CRM alignment • Marketing automation and lead lifecycle (MQL, SAL, SQL definitions) in HubSpot; implement workflows, lead routing, and deduping; maintain data hygiene. • Build multi‑touch nurture (persona, use case, stage) with branching logic, progressive profiling, email/SMS/in-app when relevant, and guardrails for frequency & fatigue. • Organize attribution & reporting: define UTMs, campaign hierarchy, and dashboards for channel/creative/cohort performance. • Create enablement for SDRs/AE: alerts, Slack notifications, snippets, and post‑demo nurture. • Measurement, process, and governance • Establish monthly planning and QBRs with vendors; document SOPs and runbooks. • Maintain budget, forecasts, pacing, and SOWs. • Ensure compliance with privacy/consent (GDPR/CCPA), cookie management, and email deliverability best practices. Requirements: • 5–8+ years in B2B SaaS digital/growth; agency management experience across SEO, paid search/social, PR, and web is required. • 3+ years hands‑on HubSpot (workflow automation, lead scoring/routing, campaign analytics). • Content strategy for programmatic SEO and thought leadership with PR integration. • Demonstrated ownership of pipeline targets and CAC/ROI; strong experimentation mindset (A/B, MVT). • Working knowledge of GA4, Looker Studio (or BI), Google Ads, LinkedIn Ads, Search Console, Tag Manager, and CRO tools. • Excellent brief writing, QA discipline, and project management; clear communicator across leadership and GTM. Benefits: • Health insurance 80% covered by DataGalaxy (medical, dental, and vision insurance) • Mental health & wellness programs • Full-remote work policy • 21 PTO + 9 Bank Holiday • 401(k) Retirement Plan • Remote Equipment Expense Reimbursement • 1 In-person Global Kick-off Event in France per year • A real opportunity to join a French start-up that is a pioneer in its market Apply tot his job Apply To this Job