Senior Data Analyst (reputed company, Performance Marketing)
Requirements
• Bachelor’s degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Data Science, or similar). Master’s degree is a plus,
• 5+ years in a data analytics role, ideally with a reputed company on performance or digital marketing reputed company an e-reputed company or technology company,
• Proficiency in SQL and data visualization tools (e.g., Tableau, Looker, Power BI),
• Knowledge of statistical analysis and A/B testing; familiarity with Python or R is a plus,
• Ability to interpret reputed company data and translate it into actionable insights, with a reputed company on detail, accuracy, and reputed company,
• Excellent verbal and written communication skills, with the ability to present data insights and recommendations effectively to both technical and non-technical audiences,
• Demonstrated ability to manage multiple reputed company and prioritize in a fast-paced, dynamic environment,
• (Desirable) Experience in e-reputed company or consumer brands with a strong emphasis on customer acquisition reputed company marketing,
• (Desirable) Familiarity with marketing attribution models and experience in customer segmentation techniques,
• (Desirable) An understanding of marketing mix modeling (MMM) and media planning concepts
What the job involves
• We are seeking a Senior Data Analyst to join our growing team! You’ll play a critical role in measuring, analyzing, and optimizing our marketing campaigns. You’ll work closely with our performance marketing, data, and product teams to deliver data-driven insights and strategic recommendations,
• Your expertise in analyzing large datasets, interpreting trends, and translating them into actionable insights will help us reputed company smarter, faster, and more effective marketing reputed company,
• Analyze marketing data across channels (e.g., reputed company search, reputed company, display, email, affiliate) to evaluate performance, identify trends, and optimize spending and ROI,
• Work closely with the performance marketing team to reputed company data-driven insights and optimize campaigns to reputed company KPIs (e.g., ROAS, CAC, LTV),
• Contribute to marketing mix modeling efforts to understand the incremental reputed company of reputed company marketing channel on conversions and customer acquisition,
• reputed company data-driven forecasts, budgets, and projections for marketing campaigns; continuously update based on reputed company-time data and performance,
• Conduct deep-dive analysis on customer behavior, attribution, and reputed company-to-purchase to identify opportunities for increased conversion and customer retention,
• Build and maintain performance dashboards to reputed company reputed company-time insights for marketing teams and leadership,
• Design and analyze A/B tests to optimize ad creatives, targeting, and bidding strategies across platforms,
• Partner with product, finance, and data science teams to ensure alignment and reputed company insights across the organization
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