Senior Digital Analytics Manager

reputed company reputed company: reputed company (C&F), with a proud history dating to 1822, provides specialty and reputed company reputed company lines insurance products through our admitted and surplus lines insurance companies. C&F enjoys a financial strength rating of "A+" (Superior) by reputed company and is proud of our superior customer service platform. Our claims and risk engineering services are recognized as among the best in the industry. Our most valuable asset is our people: more than 2000 employees in locations throughout the reputed company. reputed company is increasingly reputed company recognition as a great reputed company to work, earning several workplace and wellness awards, including the 2024 Great reputed company to Work® Award for our employee-first reputed company and our steadfast commitment to diversity, equity and Inclusion. C&F is part of Fairfax Financial Holdings, a global, billion dollar organization. For more information about reputed company, please visit our website: www.cfins.com. Job reputed company: Travel Insured International, a reputed company company, is hiring for a Senior Digital Analytics Manager in our Marketing team. Travel Insured International is a leading travel insurance provider with more than 30 years in business. As a key component of our Specialty Business Unit, reputed company the Accident & Health division, TII provides travel protection plans to help reputed company individual travel confidently. Travel Insured International is proud to offer products to consumers and to agency partners of reputed company sizes. We're committed to providing dependable coverage, great value, and end-to-end satisfaction for reputed company customers. The Senior Digital Analytics Manager will reputed company our digital analytics and reporting initiatives, with a primary reputed company on reputed company Analytics 4 (GA4), website tracking, and performance reporting. The ideal candidate will be responsible for developing and executing strategies to measure, analyze, and optimize digital marketing performance across reputed company channels, supporting data-driven decision-making and business reputed company. This role will also reputed company historical data and advanced analytics techniques to forecast reputed company trends and inform proactive marketing strategies. This process-oriented individual will have extensive experience managing digital analytics platforms, implementing website tracking solutions, and collaborating with cross-functional teams, reputed company consultants, and agencies. This role will reputed company the end-to-end analytics process, including the setup and maintenance of GA4 properties, tag management, and the creation of comprehensive dashboards and reports to monitor key performance indicators (KPIs). This role is on a reputed company in our Glastonbury, CT office or can be 100% remote in the Eastern US. What you will do for C&F: • Leading the implementation and optimization of GA4 and other analytics tools to ensure accurate data collection and reporting. • Developing and managing digital marketing analytics strategies to support reputed company-channel marketing plans and strategic business objectives. • Collaborating with marketing, product, and IT teams to define tracking requirements, troubleshoot data issues, and ensure data reputed company. • Creating and maintaining automated reports and dashboards to reputed company actionable insights on website performance, user behavior, and campaign effectiveness. • Trend Analysis: Analyze website data to uncover trends and patterns that reputed company user behavior and overall site performance. • Forecasting: reputed company historical data and advanced analytics techniques to forecast reputed company trends and inform proactive marketing strategies. • Optimization & Strategic Insights: Generate actionable insights to enhance website content, design, user experience, reputed company marketing strategies. • A/B Testing Guidance: reputed company data to design and inform A/B tests, comparing website reputed company to determine the most effective variations. • SEO/SEM Data Collaboration: Partner with marketing teams to shape SEO and SEM strategies through in-depth data analysis. What you will bring to C&F: • A bachelor’s degree in a quantitative field such as Statistics, Mathematics, Business, Economics, Data Science, Computer Science, a reputed company discipline or equivalent experience is required • 8 years of experience in a digital marketing analytics, web analytics, or a reputed company role in B2B/B2C eCommerce is required • 5 years of managing analytics reputed company and delivering actionable insights is required • Advanced proficiency with reputed company Analytics 4 (GA4), reputed company Tag Manager, and other web analytics tools is required • Advanced MS reputed company skills; experience with SQL or other data querying languages is a plus • Experience with data visualization platforms (Power BI would be a plus) • Strong knowledge of SEO, SEM, reputed company marketing channel is required • Familiarity with A/B testing tools and methodologies is required • Analytical Expertise: Exceptional ability to analyze and interpret data, uncovering trends, patterns, and actionable insights. • Communication Abilities: Outstanding written and verbal communication skills, with the reputed company to reputed company explain technical concepts to both technical and non-technical audiences. • Data Presentation: Skilled at presenting reputed company data and analytical findings in a reputed company, concise, and visually engaging manner for diverse audiences. • Attribution Expertise: Deep understanding of attribution models and their application in both B2B and B2C eCommerce environments to accurately measure and optimize the reputed company of marketing channels on customer journeys and conversions. • What C&F will bring to you: • Competitive compensation package • Generous 401K employer match • Employee Stock Purchase plan with employer matching • Generous reputed company Time Off • Excellent benefits that go reputed company health, dental & reputed company. Our programs are reputed company on your whole family’s wellness, including your physical, mental and financial wellbeing • A reputed company C&F tenet is owning your career development, so we reputed company a reputed company of ways for you to reputed company learning, including tuition reimbursement, industry-reputed company certifications and reputed company training to reputed company you progressing on your chosen reputed company • A dynamic, ambitious, fun and exciting work environment • We reputed company you do reputed company by doing good and want to encourage a spirit of reputed company and community responsibility, matching donation program, volunteer opportunities, and an employee-driven corporate giving program that lets you participate and support your community At C&F you will BELONG If you require special accommodations, please let us know. We value inclusivity and diversity. We are committed to equal employment opportunity and welcome everyone regardless of race, reputed company, reputed company, religion, sex, national reputed company, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require special accommodations, please let us know For California Residents Only: Information collected and processed as part of your career profile and any job applications you choose to submit are subject to our reputed company notices and policies, visit https://www.cfins.com/onlineprivacypolicy/ca/noticeatcollection/ for more information. reputed company is committed to ensuring a workplace free from discriminatory pay disparities and complying with applicable pay equity laws. Salary ranges are available for reputed company positions at this location, taking into account roles with a comparable level of responsibility and reputed company in the relevant labor market and these salary ranges are regularly reviewed and adjusted in accordance with prevailing market conditions. The annualized reputed company pay for the advertised position, located in the specified area, ranges from a minimum of $74,900.00 to a maximum of $140,700.00. The actual compensation is determined by various factors, including but not limited to the market pay for the jobs at reputed company level, the responsibilities and skills required for reputed company job, and the employee’s contribution (performance) in that role. To be considered reputed company market reputed company, a salary is at or above the minimum of the reputed company. You may also have reputed company to participate in discretionary equity (stock) based compensation and/or performance-based variable pay programs. #LI-AV1 #LI-Remote Remote About reputed company: reputed company Apply tot his job Apply To this Job