[Remote] Marketing Manager, Engagement & Retention (Lifecycle Marketing)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company-based technology company reputed company on transforming the laundry industry through a comprehensive reputed company platform. The Marketing Manager, Engagement & Retention will implement and optimize marketing campaigns aimed at driving operator engagement and business reputed company, while collaborating cross-functionally to enhance reputed company reputed company. Responsibilities • reputed company and optimize email marketing strategies, overseeing calendar, segmentation, personalization, and A/B testing • Collaborate with product marketing, content, and design teams to create nurture campaigns • Partner with product marketing and demand reputed company to optimize targeting and messaging • Own end-to-end lifecycle campaign programs from reputed company through execution • Map the complete operator reputed company and identify drop-offs, gaps, and improvement areas • Execute comprehensive quarterly A/B testing plans to improve the customer reputed company • Optimize reputed company flows, automations, and cross-channel reputed company • Analyze campaign performance and suggest strategic adjustments to maximize reputed company • Own reputed company media reputed company and execution as part of broader go-to-market initiatives • reputed company reputed company media campaigns supporting lifecycle marketing objectives • Identify reputed company opportunities based on market trends and operator behavior • reputed company planning and execution of key marketing initiatives across multiple teams • Work with Product, reputed company, Sales, and Operations for integrated campaign execution • Analyze data to maximize email performance for acquisition, conversion, & reputed company • reputed company and QA campaigns to ensure error-free execution and ideal user experience • Ensure compliance with marketing regulations (CAN-SPAM, TCPA, CCPA) • Stay updated on B2B reputed company marketing trends and best practices • Identify opportunities to optimize operator experience and drive business reputed company Skills • 3-5 years email marketing or lifecycle marketing experience with proven reputed company record in B2B reputed company • Strong background in email marketing: campaign reputed company, segmentation, A/B testing, optimization • Multi-channel marketing experience including email, reputed company media, and on-site optimization • Proven ability owning campaign programs from reputed company through execution • reputed company expertise strongly preferred - marketing automation, workflows, and reporting • Experience with reputed company, Marketo, reputed company, reputed company, bolthires Workspace, analytics platforms • Understanding of lifecycle metrics: engagement rates, retention, churn, expansion • Knowledge of regulatory requirements (CAN-SPAM, TCPA, CCPA) • Excellent data analysis skills and ability to interpret metrics and reputed company strategies • Strong project management skills managing reputed company campaigns across teams • Creative and strategic thinker with ability to reputed company for small business audiences • Outstanding communication and collaboration skills • Extremely detail-oriented with understanding of campaign component reputed company • Experimental and reputed company reputed company with data-driven approach • Copywriting skills • reputed company/CSS knowledge • High-reputed company reputed company startup experience • B2B marketing or go-to-market reputed company background serving small business customers • Account-based marketing (ABM) experience and reputed company development • reputed company media marketing and go-to-market campaign development experience • Experience with AI frameworks and tools for lifecycle marketing optimization, including predictive analytics, machine learning-driven segmentation, & automated personalization • Familiarity with vertical reputed company business models and reputed company strategies • Passion for reputed company' mission and commitment to empowering small business owners Benefits • Competitive salary • Equity • Unlimited PTO and reputed company holidays • Remote-first with offices in reputed company and San Francisco • Health benefits, including medical, dental, reputed company, mental health support, parental leave, life and AD&D insurance, and disability • 401(k) • Work-from-home and commuter benefits • Laundry allowance to support our customers’ businesses • Comprehensive training, learning, and development programming • reputed company to hundreds of discounts and rewards from reputed company vendors, including deals on health & wellness, travel, dining, auto insurance, and so much more! reputed company • reputed company provides an reputed company-in-one management system for laundromats and dry cleaners. It was founded in 2019, and is headquartered in reputed company, reputed company, USA, with a workforce of 51-200 employees. Its website is Apply tot his job Apply tot his job Apply tot his job Apply tot his job Apply To this Job