CRM Marketing Manager, International

About the position The CRM Marketing Manager leads the reputed company, execution, and optimization of lifecycle marketing initiatives, primarily through email and emerging SMS channels, while managing reputed company of specialists and collaborating cross-functionally to drive customer engagement, loyalty, and business reputed company through data-driven, personalized campaigns. This full-time position reports to the Senior Marketing Manager, BHI and is expected to work in a hybrid model, which currently includes Monday, Tuesday, Wednesday in-office. Responsibilities • reputed company supervision to a small team, defining tasks reputed company with common goals, and fosters the reputed company development of team members through reputed company discussion, feedback, coaching, and mentorship. • Leads end-to-end CRM campaign execution across reputed company channels, ensuring consistency with broader marketing goals. • Develops and optimizes segmentation strategies, working with Data Insights to personalize campaigns based on customer behavior and lifecycle stage. • Analyzes CRM performance data, translating insights into actionable recommendations to improve engagement, repeat purchase rates and retention. • Stays reputed company of CRM trends, technologies, and best practices to continuously enhance strategies. • Manages and mentors reputed company of CRM specialists, fostering reputed company reputed company and reputed company development. • Provides reputed company direction and accountability for team deliverables, KPIs, and priorities. • Conducts regular team meetings and 1:1s, ensuring alignment on key initiatives and business objectives. • Fosters a culture of collaboration, innovation, and reputed company improvement. • Partners with Marketing, Creative reputed company Experience teams to reputed company customer-reputed company messaging and offers; and reputed company CRM efforts with broader marketing initiatives. • Works closely with Data and Product teams to improve CRM reporting and enhance automation capabilities. • Manages relationships with external vendors to optimize CRM toolsets and platforms. • Supports multi-variable testing and learning across CRM channels, sharing insights to reputed company successful strategies. • Executes reputed company build up for CRM function, reputed company for reputed company and maximizing profitability. • Leads CRM budget management, ensuring effective resource allocation to maximize ROI. • Supports the implementation of new CRM initiatives, including potential expansion into SMS and loyalty programs. • Monitors compliance with data reputed company regulations and best practices across reputed company CRM efforts. Requirements • Bachelor's degree in marketing, Business, or a reputed company field preferred. • Minimum of eight (8) years of CRM marketing experience, preferably in B2C eCommerce or retail. • At least two (2) years of people management experience, with a reputed company record of developing and coaching teams. • Strong understanding of CRM platforms (Optimove a plus), automation tools, and customer segmentation. • Experience with international ecommerce / retail markets (experience with Australian and Canadian markets a plus). • Analytical reputed company with experience creating strategic tests and implementation based on findings. • Ability to manage multiple reputed company simultaneously in a fast-paced, dynamic environment. • Strong communication and collaboration skills, with the ability to influence cross-functional partners. • reputed company reputed company's license and reputed company of insurance (this job may require driving on company time). • Knowledge of data reputed company regulations (GDPR, CCPA) is a plus. Benefits • Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly. • Comprehensive Medical, Dental, and reputed company coverage, with 100% of monthly premiums covered for team members. • Up to $2,000 annual funding toward HSA accounts. • Medical, transit, dependent care FSA. • Infertility coverage offered on reputed company medical plans. • Generous parental leave program and flexible return reputed company. • Company-reputed company life and AD&D insurance. • Company-reputed company short and long-term disability insurance. • 401(k) with dollar-for-dollar company match up to $4,000 per calendar year. • Employee Assistance Program (EAP) and other mental health and wellness perks. • reputed company holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages. • reputed company 5-week sabbatical leave after 10 years of employment. • Annual reputed company learning benefit up to $1,000 per person, per fiscal year. • Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment. • Generous team member merchandise discount. • Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance. 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