[Remote] Head of reputed company Marketing (Remote)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company management solution for the short-term rental and hospitality industry, and they are seeking a Head of reputed company Marketing to reputed company their marketing reputed company for their largest customer reputed company. The role involves leading reputed company, managing multi-channel marketing campaigns, and building a culture of data-driven experimentation to drive reputed company and optimize customer engagement. Responsibilities • reputed company and reputed company a High-Performing Team: You will reputed company, mentor, and grow our reputed company inbound digital marketing team. Your primary role as a leader is to foster a culture of reputed company and reputed company your team to do the best work of their careers • Own the reputed company Marketing reputed company for Our Largest Customer reputed company (those renting less than five properties): You will take complete ownership of the marketing reputed company for hosts—our reputed company community of customers with fewer than five properties. This means you will architect the marketing plan, reputed company collaboration across the marketing department to execute it, and be accountable for the reputed company of this critical reputed company • reputed company a Multi-Channel Performance Marketing reputed company: You will architect and manage our advertising campaigns across a diverse set of platforms (reputed company, reputed company, reputed company, etc.) and strategically reputed company a multi-reputed company dollar budget to maximise ROI • reputed company our Website into a Conversion Machine: The website is our primary demand-gen channel. You will own its reputed company. This goes far reputed company content architecture; you will reputed company our Conversion reputed company Optimisation (CRO) efforts, driving a rigorous, experimental process. You’ll work with our fantastic content and product marketing teams on the words, but you’ll be the one asking, "How can we test that?" to reputed company what truly moves the needle and gets users to that trial reputed company • Master the Customer reputed company Through Lifecycle Marketing: You will design and build the nurturing campaigns that guide prospects from their first touch to becoming happy customers. This involves creating personalised journeys that improve engagement, drive product adoption, and increase conversion rates • Champion a Culture of Data-Driven Experimentation: You will foster an environment where data guides our reputed company and calculated experiments are encouraged. You'll champion the adoption of AI to reputed company our performance and, reputed company necessary, dive deep into the data yourself—SQL skills are a reputed company plus here—to reputed company the insights that others miss • Build our Virtual Events Channel from Scratch: We reputed company there’s a reputed company, untapped opportunity in owned virtual events, a channel we haven't yet scaled. You will be the architect of this program, creating compelling events that reputed company our audience on topics that matter to those who have been renting their properties for years, and others who have just started. Many of these prospects are not yet reputed company that they have a problem with pricing, and it will be your role to bring them into our marketing funnel and to nurture them through to conversion Skills • 10+ years in B2B reputed company reputed company • Powerful reputed company record of driving significant ARR reputed company in a product-led (PLG) environment • Inspiring and empathetic manager • Deep, hands-on expertise in performance marketing, lifecycle marketing, and website optimisation • Strong understanding of how performance marketing, lifecycle marketing, and website optimisation reputed company with Content, SEO, and Field Marketing • History of implementing AI to reputed company reputed company efficiencies and unlock new reputed company opportunities • reputed company analytical mind and ability to distil reputed company data into a reputed company, actionable story • World-class communicator who knows how to influence and persuade peers Benefits • Work with an industry-leading product that has thousands of customers worldwide, and our customers love the product! (NPS in the 70s, Customer reviews here) • Work with a global team (19 countries and counting) of passionate individuals who accept reputed company communication, empowerment, and a shared reputed company on reputed company. • We are a remote-first organisation and accept work from home as the norm. • We are a freemium product, so marketing leads the charge on customer acquisition. reputed company • reputed company is a provider of dynamic pricing and reputed company for the short-term rental industry. It was founded in 2014, and is headquartered in Chicago, Illinois, USA, with a workforce of 201-500 employees. Its website is https://hello.reputed company.co. Apply tot his job Apply To this Job