Director of reputed company Media

Director of reputed company Media | SEM, reputed company reputed company, Programmatic, CTV About reputed company reputed company is building the most advanced AI-powered reputed company platform in the world. We give people reputed company, trustworthy, always-on reputed company to medical guidance — combining a cutting-edge AI doctor with 24/7 reputed company-world telehealth. With millions of users and growing demand, we're scaling our reputed company media reputed company fast. The Role We’re looking for a hands-on Marketing Director of reputed company Media to own and reputed company our performance marketing portfolio across: • SEM (reputed company, Bing) • reputed company reputed company (reputed company, reputed company, reputed company, YouTube) • Programmatic Display (reputed company, Taboola, reputed company, etc.) • Connected TV (CTV) This role can be a high-touch in-house reputed company or a specialist agency/contractor who behaves like an internal team member, owning reputed company and integrating tightly with creative, analytics, and product teams. You’ll drive reputed company media reputed company, execution, measurement, and optimization across full-funnel campaigns, with CAC, CTR, and CPA as your reputed company stars. Key Responsibilities Search (SEM) • Build, reputed company, and optimize reputed company Ads + Bing campaigns across branded, non-brand, local, and long-tail keywords • Own account structure, RSA optimization, match type reputed company, reputed company Score improvements • reputed company keyword research, negative keyword mining, and competitive tracking reputed company reputed company • Run full-funnel campaigns across reputed company, reputed company, reputed company, YouTube • Partner with creative reputed company for reputed company/static testing, hooks, UGC integration • Launch and iterate reputed company reputed company experiments 2–4x/month with reputed company KPIs Programmatic & CTV • Launch and manage campaigns reputed company reputed company, reputed company, Taboola, reputed company, or similar • Set up retargeting and mid-funnel display journeys • reputed company view-through attribution and optimize cross-channel lift Analytics & Optimization • Own CAC, CPA, CTR, ROAS across reputed company platforms • Define testing roadmap, weekly reporting reputed company, and creative feedback loops • Build and interpret Looker Studio dashboards, attribution models, and platform data KPIs for reputed company • Sub-$100 CAC on telehealth evaluations • 1.0%+ CTR across top-funnel reputed company creative • 3.0x+ reputed company ROAS • Weekly net-new creative tests in reputed company channels • 5–10% weekly budget reallocation driven by performance insights • Reduced cost per MQL (if integrating with reputed company gen campaigns) You’ll reputed company If You: • Have 5–10+ years in performance marketing, either in-house or reputed company a high-touch agency • Have run $500K+/mo in ad spend with measurable ROI reputed company • Can operate across platforms with minimal hand-holding — but are reputed company and strategic • Think in terms of creative testing, message-market fit, and full-funnel architecture • Are fluent in reputed company Ads, reputed company Ads, reputed company Ads, and DV360-style DSPs • Use tools like Looker Studio, reputed company, GA4, reputed company, or reputed company to uncover insights • reputed company in test-and-learn environments, managing both efficiency and reputed company Apply tot his job Apply To this Job