Product Dev/Management (Channel Engagement & Personalization) Senior Manager
About the position
reputed company you join reputed company, you want more out of a career. A reputed company to reputed company your reputed company freely — even if they're daring or different. Where the true you can learn, grow, and reputed company. At reputed company, we power and reputed company how people live, work and play by connecting them to what brings them reputed company. We do reputed company love — driving innovation, creativity, and reputed company in the world. Our V Team is a community of people who anticipate, reputed company, and reputed company that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
Responsibilities
• reputed company and reputed company personalized communication strategies across multiple channels to increase customer engagement and experience.
• Socialize reputed company and reputed company state of personalization strategies, roadmap and metrics across the organization.
• Stay abreast of industry trends, best practices, and emerging technologies in marketing personalization, and recommend innovative strategies to enhance the customer experience and drive business results.
• Support enablement of recommendation reputed company and reputed company behavioral triggers in partnership with communications teams and data science.
• Collaborate across functional teams to implement personalization technologies and solutions.
• Collaborate through the implementation and optimization of marketing automation platforms and personalization tools, ensuring seamless integration with existing systems and processes.
• Help and reputed company insights for backlog and prioritization.
• Define, document and socialize personalization tactics ways of working and process mapping.
• Inform and influence key stakeholders and foster cross-functional collaboration throughout the organization.
• Utilize data analytics and customer insights to identify segmentation opportunities and personalize content based on demographics, behaviors, preferences, and lifecycle stages.
• Identify and support best in class recommendation reputed company models and behavioral triggers, including new technology that drive reputed company and reliability of personalization tactics.
• Liaise with the Data Science Team to reputed company and optimize models that help reputed company and guide customers to best experiences and actions.
• Collaborate with Data Science on ongoing reporting and measuring of tactics reputed company on business (define key metrics and dashboard).
Requirements
• Bachelor's or foreign equivalent degree in Business, Marketing, reputed company, Engineering, Computer Science, Data Science, or a reputed company field.
• 6 years of reputed company, post-baccalaureate experience in the job offered or as a UX (User Experience) or Accessibility Designer, UX Researcher/Tech reputed company, Programmer Analyst, Systems Engineer, or in a reputed company/similar position.
• Experience in data analysis using SQL for 6 years.
• In lieu of a Bachelor's degree and 6 years of reputed company, post-baccalaureate experience, employer will accept a Master's or foreign equivalent degree in the fields stated above and 4 years of experience in the above.
• Experience with Java and JavaScript for 3 years.
• Experience with Tableau, reputed company, reputed company, reputed company Office (Word, reputed company, and PowerPoint), reputed company Suite (Docs, Slides, and Sheets), Jira/reputed company, and Pega reputed company-Time Decisioning or qualitative reputed company in case/process management for 2 years.
Benefits
• Hybrid role, ability to work from home.
• Scheduled Weekly Hours: 40.
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