Business Development Representative - SMB

AppFolio is a technology leader in the real estate industry, aiming to innovate and empower customers. The Business Development Representative (BDR) plays a crucial role in pipeline development and brand awareness, making outbound calls to qualify leads and build relationships.

Responsibilities

• Make 50 outbound calls per day with the intent to qualify leads, build relationships with property managers, and develop new sales opportunities from cold accounts
• Partner with Account Executives to qualify prospects and learn additional sales tactics to win deals together
• Update and maintain Salesforce and SalesLoft database with new notes and intel gathered from conversations with prospects
• Report on weekly results, both qualitative and quantitative
• Expand knowledge of industry as well as the competitive posture of the company
• Confidently make calls to prospects using our sales methodology and tactics
• Develop understanding of AppFolio’s value and competitive advantages
• Pitch AppFolio value propositions to prospects
• Leverage several sales enablement tools and processes to hit key metrics for performance (Salesforce.com and Salesloft)
• Form relationships with team members and key players on the BDR, Sales and Marketing teams
• Identify target accounts with Account Executives and have strategic conversations
• Experiment with different prospecting methods (calls, emails, LinkedIn, Vidyard)
• Effectively execute on marketing campaigns to increase brand awareness
• Growth in autonomy and ownership of strategy
• Lead team huddles and discussions
• Consistently meet performance objectives and metrics (daily activities, weekly targets, and monthly quota)
• Partner with leadership to review performance and develop career goals

Skills

• 1+ year work experience in a sales role
• Positive, can-do attitude
• Exceptional level of drive and passion for results
• Willingness to learn new skills and build a career in sales

Company Overview