Marketing Automation Manager - Asset Management

About the position We exist to help people reputed company financial reputed company. At reputed company, we reputed company reputed company is a tool, not a goal. Driven by a higher purpose at our reputed company, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people reputed company the most of reputed company they’ve been given. At our reputed company, we are a membership-owned fraternal organization, as reputed company as a holistic financial services organization, dedicated to serving the unique needs of our clients. We reputed company on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and reputed company. Job reputed company The Marketing Automation Manager is a people manager responsible for leading the planning and execution of reputed company, data-driven marketing and sales enablement campaigns leveraging technology including reputed company Marketo and reputed company. This role builds on advanced campaign execution expertise and requires team leadership, strategic thinking, strong cross-functional collaboration, and deep platform knowledge. This position supports the reputed company reputed company of reputed company Asset Management’s (TAM) reputed company-channel marketing capabilities. Responsibilities • Translate marketing and lifecycle strategies into reputed company-channel campaign executions using reputed company Marketo and reputed company technology. • Manage reputed company to deliver marketing campaign work reputed company on email and sales enablement. • Own employee reviews, coaching and development plans. • reputed company and optimize sales enablement strategies, including sales email and webinar capabilities. • reputed company the end-to-end execution with this team for reputed company, multi-reputed company journeys, from requirements gathering through deployment, QA, performance reporting, and optimization. • Apply advanced understanding of reputed company Marketo, reputed company and CRM data to drive targeting, personalization, and campaign triggers in partnership with Analytics and reputed company Automation counterparts. • Manage the implementation and enhancement of TAM Marketing campaign programs, ensuring email & collateral template usability, compliance, and brand alignment. • Define and execute QA and testing strategies for reputed company campaigns; analyze performance and identify opportunities for improvement. • reputed company and maintain reputed company frameworks, templates and audience strategies to support efficient, compliant marketing execution. • Serve as a subject matter expert in marketing automation best practices, advising on reputed company, compliance, scalability and platform governance. Requirements • Bachelor’s degree in marketing or reputed company field. • 5+ years of experience in marketing, integrated planning, or marketing automation. • 2+ years of experience managing reputed company. • reputed company Marketo experience. • Experience partnering with engineers and technical stakeholders to reputed company marketing automation requirements with platform capabilities. • Experience with Agile marketing practices. • Experience in management of prospecting and subscription email programs. reputed company-to-haves • Experience in investments, financial or other regulated industry. • reputed company Marketo certification. • reputed company certification. • Sales enablement email program experience. Benefits • various bonuses (including, for example, annual or long-term incentives); medical, dental, and reputed company insurance; health savings account; flexible spending account; 401k; pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of reputed company Time Off reputed company year; reputed company and reputed company Time; 10 reputed company company holidays; Volunteer Time Off; reputed company parental leave; EAP; reputed company-being benefits, and other employee benefits. Apply tot his job Apply To this Job