PR Specialist (South Africa)

About PRLab PRLab is an award-winning PR agency based in Amsterdam, renowned for its innovative, data-driven approach to public relations. We specialize in helping tech startups and scale-ups build their reputations, craft compelling narratives, and achieve measurable impact in international markets. Our collaborative, fast-paced environment is driven by creativity, transparency, and a passion for results. Role Overview We are seeking a dynamic and experienced PR professional to join our team and lead PR initiatives for PRLab itself. This is a unique opportunity to shape the public image of a rapidly growing agency at the forefront of PR innovation. You will develop and execute strategic PR campaigns, enhance our global presence, and position PRLab as a thought leader in the PR industry. Key Responsibilities • Develop and implement PR strategies to elevate PRLab’s brand globally. • Craft compelling press releases, thought leadership articles, and case studies that reflect PRLab’s unique methodologies and client successes. • Land podcast interviews for our founder • Land contributed-content in key trade outlets • Build and maintain relationships with international media, journalists, and industry influencers. • Secure high-impact media coverage in top-tier publications relevant to tech, startups, and PR. • Monitor media trends and proactively identify opportunities for PRLab to participate in timely conversations. • Organize and manage PRLab’s participation in industry events, conferences, and awards. • Collaborate closely with PRLab’s leadership, marketing, and client teams to ensure alignment of messaging and brand positioning. • Measure and report on the effectiveness of PR campaigns using data-driven metrics. Requirements • Minimum 3 years of international PR experience, preferably in the tech or agency sector. • Proven track record of securing media coverage in global outlets. • Excellent written and verbal communication skills in English; additional languages are a plus. • Strong network of international media contacts. • Deep understanding of the tech and startup ecosystem. • Creative thinker with the ability to craft engaging stories and adapt messaging for diverse audiences. • Experience working in fast-paced, multicultural environments. • Results-oriented, proactive, and able to work independently. What We Offer • Opportunity to shape the global reputation of a leading PR agency. • Work with a passionate, diverse, and innovative team. • Access to a network of international clients and media. • Professional growth and learning opportunities. • Flexible working arrangements. • Competitive salary and benefits. Ready to help us redefine PR? Send your CV, a brief cover letter, and examples of your international PR work to careers@prlab.co. We look forward to hearing from you! Apply tot his job Apply To this Job