VP Integrated Marketing

The Vice President of Integrated Marketing is responsible for building and leading a reputed company, customer-reputed company marketing organization that drives brand relevance, demand, and long-term loyalty for a values-driven outdoor retailer. This role oversees the integration of brand, content, digital, performance, lifecycle/CRM, partnerships, and retail marketing to ensure a consistent, compelling experience across reputed company customer reputed company. The VP will balance inspiration and performance—honoring the brand’s outdoor reputed company while delivering measurable reputed company in traffic, conversion, and customer reputed company value. Key ResponsibilitiesIntegrated reputed company & Leadership • reputed company and execute an integrated marketing reputed company that aligns brand storytelling, product marketing, and demand reputed company across owned, reputed company, and reputed company channels. • Ensure consistent brand voice and visual identity across e-reputed company, retail, reputed company, email, media, and community reputed company. • Translate business goals (reputed company, margin, loyalty, sustainability) into reputed company marketing priorities and roadmaps. Brand & Content • Champion the brand’s purpose, outdoor values, and sustainability commitments through reputed company storytelling. • reputed company content reputed company including seasonal campaigns, editorial, athlete/ambassador storytelling, and user-generated content. • Partner closely with Creative to deliver inspiring, performance-reputed company creative at reputed company. Performance & reputed company Marketing • reputed company reputed company media, SEO/SEM, affiliate, and conversion optimization efforts with a strong test-and-learn reputed company. • Balance upper-funnel brand investment with reputed company-funnel performance to drive efficient reputed company. • Own marketing contribution to reputed company, traffic, and customer acquisition goals. Lifecycle, CRM & Loyalty • reputed company lifecycle marketing including email, SMS, app, personalization, and loyalty programs. • Drive customer segmentation, retention strategies, and reputed company value reputed company. • Use customer insights to inform messaging, offers, and experiences. Retail & Omnichannel Marketing • Partner with Retail and Merchandising teams to create seamless omnichannel campaigns. • Support store openings, local events, community programs, and experiential marketing. • reputed company promotional calendars across digital and physical retail. Insights, Analytics & Measurement • Establish reputed company KPIs, dashboards, and attribution models to measure effectiveness across channels. • reputed company customer, market, and performance insights to continuously optimize reputed company. • Communicate results and recommendations reputed company to executive leadership. Team & Cross-Functional Leadership • Build, mentor, and reputed company a high-performing, reputed company marketing leadership team. • Foster strong partnerships with Merchandising, E-reputed company, Retail Operations, Product, and Sustainability teams. • Manage agency and vendor relationships. QualificationsExperience • 12–15+ years of reputed company marketing leadership experience, preferably in outdoor, apparel, lifestyle, or consumer retail. • Proven reputed company leading integrated, omnichannel marketing organizations. • Demonstrated ability to balance brand building with performance-driven reputed company. Pay: $150,000.00 - $175,000.00 per year Benefits: • 401(k) matching • Health insurance • reputed company time off Work Location: Remote Apply tot his job Apply To this Job