Sales Operations / Go-To-Market Lead (B2B – Public Sector & Education)

About Reality Reality is a B2B platform used by sports and community facilities to manage scheduling, programs, bookings, and operations in one place. Our customers include private facilities, community organizations, and institutions that run sports and recreation programs at scale. Role Overview We are looking for a Seattle-based sales and go-to-market operator to help shape and execute how Reality works with cities, schools, and community organizations. This is a hands-on role focused on strategy + execution. You will help define the sales motion, engage directly with institutional customers, and build a repeatable approach for long-cycle, relationship-driven sales. This is not a high-volume SaaS role. Success depends on understanding how institutions evaluate vendors, build trust, and move from pilot to adoption. Responsibilities • Design and execute a B2B sales motion for cities, school districts, and public recreation departments • Lead early conversations, discovery calls, demos, and pilots with institutional customers • Navigate procurement processes, timelines, and stakeholder decision-making • Help define ideal customer profiles, targeting strategy, and outreach approach • Collaborate with product and leadership on positioning and feedback from the field • Evaluate and potentially manage external sales or lead-generation partners as needed • Establish repeatable sales processes and documentation as traction grows Qualifications • 5+ years experience in B2B sales, sales operations, or go-to-market roles • Experience selling to public sector, education, municipalities, or community organizations strongly preferred • Comfortable with long sales cycles, pilots, and consultative selling • Ability to operate independently in an early-stage environment • Strong communication and relationship-building skills • Based in Seattle or Greater Seattle area (required) Nice to Have • Background in govtech, edtech, civic tech, or community-focused SaaS • Experience working with or managing outsourced sales teams • Familiarity with recreation programs, sports facilities, or community services Why This Role • High ownership and influence over how the sales function is built • Direct access to leadership and product direction • Opportunity to work on meaningful, community-focused technology • Flexible structure (full-time or fractional) depending on fit How to Apply Apply via LinkedIn or send your resume to careers@reality-co.com. Apply tot his job Apply To this Job