Specialist I, Performance Marketing

Shure Incorporated is a leading global manufacturer of audio equipment known for quality and reliability. They are seeking a Performance Marketing Specialist to enhance their paid media efforts, focusing on campaign optimization and performance analysis.

Responsibilities

• Provide paid media coordination with an emphasis on B2B campaigns, ensuring alignment with local teams, adhering to best practices, and maintaining quality assurance of campaign set up against media plan
• Support ongoing campaign optimizations across Search, Video, Social & Display with an emphasis on data-driven results, providing analyses of performance and documentation of results
• Execute ad creative testing and recording results against KPI’s and performance
• Provide ongoing analyses of campaign performance and ad landing pages leveraging dashboards, platform data, GA4 and heatmapping tools (Clarity)
• Support A/B testing & landing page optimization within SiteCore
• Conduct competitive analyses and benchmarking

Skills

• Bachelor's degree in Business, Marketing, Digital Marketing, Psychology, Social Sciences, or a related field
• 1-2 years of experience working on assignments that are moderately difficult requiring judgement in resolving issues and making recommendations
• Must be able to read & write in English; other language skills are desirable
• Comprehensive knowledge of digital marketing platforms and best practices, and actively stays current on emerging trends
• Curious, analytical, and resourceful; strong ability to work independently after receiving general instructions on daily work and detailed instructions on newly introduced assignments
• Strong ability to multi-task, manage several projects simultaneously, and meet deadlines
• Strong communication skills with internal and external parties
• Interested in and pays attention to the details
• Excellent organizational skills
• Strong computer skills and knowledge in Microsoft Excel, Word, Power-Point & Outlook and AI Tools (e.g., CoPilot)
• Ability to apply company policies and procedures to resolve routine issues
• Ability to follow standard instructions, practices, and procedures in analyzing situations or data
• Digital or paid media experience (agency or in-house) developing strategy, reporting and/or executing paid media campaigns across key digital platforms (especially Google Ad Suite, Meta, LinkedIn, Reddit, TikTok)
• Experience with web & e-commerce analytics and marketing tactics
• Experience with A/B Testing tools (e.g., SiteCore, Google Optimize, Optimizely, VWO)
• Experience with dashboard and/or data visualization tools (e.g., Looker Studio, Datorama, Tableau, Power BI)
• Technical understanding of digital marketing tracking via UTMs, marketing tags, pixels, Google Tag Manager
• Experience with CRM tools (e.g., Salesforce, HubSpot)

Benefits

• Comprehensive healthcare
• Mental health and retirement savings plans
• Generous paid time off programs
• Employee discounts
• Professional development opportunities
• Work-life balance initiatives
• Employee recognition programs
• Volunteering/community involvement opportunities

Company Overview