Media Manager (Remote)

Reports to: Ecommerce Director Brands Supported: Kate Somerville, Patchology About Us Rare Beauty Brands is a fast-growing portfolio of innovative beauty and skincare brands, including Kate Somerville and Patchology. We combine the agility of a startup with the discipline of a performance-driven organization, scaling brands that inspire confidence, deliver results, and consistently outperform their categories. Our teams move quickly, test boldly, and operate with a deep commitment to data, creativity, and collaboration. About the Role The Media Manager will own the paid digital strategy, hands-on execution, and ongoing optimization for two dynamic beauty brands. This person will support a high-growth marketing organization by driving profitable acquisition, efficient retargeting, and brand-building media initiatives across Meta, TikTok, Mobile Gaming, Google, Amazon DSP, and emerging platforms. You’ll manage a multi-million-dollar portfolio (with Kate Somerville as the primary investment brand), partner closely with our paid media agency, and play a critical role in shaping both short-term performance and long-term efficiency. We’re looking for someone who is equal parts strategist and doer. This role is for someone who can diagnose inefficiencies, propose sharper audience + creative mixes, build test plans, and keep performance moving up and to the right. This role offers a high ceiling for growth for the right person. Key Responsibilities Digital Media Strategy & Execution • Develop and execute full-funnel media strategies for Kate Somerville and Patchology to drive growth, awareness, efficiency, and profitability. • Architect campaigns across Meta, TikTok, Google’s network, Amazon DSP, and retargeting channels. • Translate brand objectives into targeted, scalable, data-driven media plans. • Maintain an always-on testing roadmap to improve audience targeting, messaging, creative formats, and funnel performance. Performance Management & Optimization • Own daily optimizations, pacing, bid strategies, and audience adjustments for in-house platforms. • Identify opportunities to scale efficiently and make budget reallocation recommendations rooted in data. • Continuously track ROAS, CAC, MER, incrementality, and contribution margin; not just vanity metrics. • Partner with Ecommerce and Sales teams to align media performance with revenue, channel share, and profit goals. Agency Leadership • Lead and manage the paid media agency with clear expectations, room for partnership, and accountability for results. • Ensure agency partners are aligned with brand strategies, informed of performance insights, and held to high optimization standards. • Evaluate agency recommendations and push for testable, measurable improvements. Cross-Functional Collaboration • Work closely with Marketing, Creative, Brand, and Ecommerce to ensure compelling assets, strong messaging, and cohesive brand storytelling across all channels. • Partner with Marketing and Ecommerce on creative briefs based on platform behavior, audience patterns, and past winners. • Translate complex results into digestible updates for the leadership team. Analytics, Reporting & Budget Ownership • Build and maintain weekly and monthly performance reports, turning data into recommendations and next steps. • Monitor campaigns in-platform and through tools such as Google Analytics, platform insights, and agency dashboards. • Manage annual and monthly media budgets with precision and agility. • Advocate for increased investment when justified by results and efficiency. Qualifications • 4–7+ years of hands-on paid media experience across Meta, TikTok, Google Ads, and other performance platforms. • Strong background managing multi-channel paid media portfolios and performance budgets of $1M+. • Experience working with or managing agency partners. • Strong analytical skills; able to interpret data and translate insights into optimizations and recommendations. • Exceptional communication skills; able to explain performance clearly and influence stakeholders. • Experience in beauty, CPG preferred but not required. • Self-starter who thrives in fast-moving, testing-driven, entrepreneurial environments. What Makes You a Fit • You’re hands-on and a data-based thinker. • You play well with creative teams and understand what really drives CTR, engagement, and conversion. • You love building systems but you’re not slowed down by them. • You’re comfortable with ambiguity and equally comfortable tightening a strategy when performance dictates. • You’re excited by the idea of managing two brands (one higher-investment, one strong-growth challenger). Compensation Competitive and commensurate with experience. $95K–$110k annually, based on experience. The position is eligible for medical, dental, and vision benefits, paid time off, and the Company’s 401k plan with match Work Environment This is a fully remote role that requires standard computer-based work and frequent communication via video conferencing, email, and chat. Occasional travel may be required for company meetings or events. PLEASE NOTE: This position is fully remote and may be performed from any of the following states where the company is currently registered to do business: Massachusetts, New Jersey, Rhode Island, Georgia, Florida, North Carolina, California. This is a remote position. Apply tot his job Apply To this Job