Marketing Specialist, Webinars

Safe Software is looking for a Marketing Specialist to join the Product Marketing Team to play a key role in leading their Webinar Program. The role involves moderating and organizing webinars, managing logistics, and collaborating with various teams to enhance brand engagement and customer connection.

Responsibilities

• Draft our webinar calendar quarterly based on company and marketing department key themes, strategic objectives, industry trends, and suggested user webinar topics
• Lead the planning and execution of live and pre-recorded webinars, from scheduling and content development to hosting introductions, moderating, and ensuring a smooth experience for worldwide guest speakers
• Develop engaging webinar content and materials, including slide decks, graphics, titles, and descriptions, while maintaining brand standards and storytelling consistency
• Host webinar planning meetings and create webinar briefs in collaboration with presenters to capture key details (topic, objectives, audience, logistics, deadlines, deliverables, etc.)
• Collaborate with the Community, Marketing Communications and Creative Services teams to support webinar promotion (newsletters, social media and paid ads)
• Provide sales with detailed Marketing Qualified Lead (MQL) reports following each webinar, including key insights to support sales follow-up
• Analyze results from webinar campaigns to determine conversion rates and identify opportunities for growth

Skills

• A post-secondary degree in Communications or Business with a concentration in Marketing, preferably with an interest in Marketing Communication, Event Marketing, or International Business
• Highly organized, able to prioritize and manage multiple projects from start to completion with thoroughness, accuracy, and efficiency
• Strong time management and project management skills
• Self-motivated, resourceful, and proactive
• Strong written and verbal communication skills, with the ability to work cross-functionally with international partners, customers, and vendors
• Experience working in a fast-paced environment and meeting tight deadlines
• Experience with Microsoft Office and G Suite (Docs, Spreadsheets, Presentations)
• Eagerness to learn additional tools (Livestorm, Jira, Confluence, Miro, Descript, Final Cut, Hubspot, Slack)
• Experience with public speaking, virtual or otherwise
• Experience with moderating webinars and webinar software (Livestorm, Zoom, GoToWebinar, or similar)
• Experience with video or audio editing

Benefits

• Meaningful Work: Make a profound impact across our business, workplace and data integration product.
• A Supportive Environment: Feel empowered to share your ideas and implement them with high autonomy and team support.
• Social Responsibility: Become part of a team that finds meaningful ways to give back. Take paid time off to volunteer for one of our Safe-organized opportunities that align with our core community initiatives.
• Learning & Career Development: We believe in your continuous learning and growth. Take advantage of an annual learning budget and training programs paid for by Safe.
• Flexible Working Hours: Flexible and remote-friendly work arrangements to fit your lifestyle. Work when you want, and how you want to.
• Work-Life Balance: There's no place for burnout at Safe. Maintain a healthy balance of your personal and work life without splitting yourself in two. Enjoy 3 weeks of vacation to recharge, plus an additional paid 6 seasonal days off per year.
• Health & Wellness: Extended health, dental, health or lifestyle spending, and counseling benefits from day 1. That’s right, no waiting period.
• Family is important: We are dedicated to supporting our employees through parenthood and offer a Parental Leave Top-Up Program for new parents through childbirth or adoption.
• Shared Success: Share in Safe’s success with our bi-annual profit sharing and RRSP/TFSA matching program.
• An Accessible Commute: Regardless of your commute method, we’re located close to public transit, and provide complimentary parking and bike storage for our team!

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