[Remote] VP Consumer Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is on a mission to reputed company how consumers engage with their health and financial reputed company-being. As VP of Consumer Marketing, you’ll reputed company the reputed company and execution of strategies that drive engagement, acquisition, and loyalty across millions of members. Responsibilities • reputed company a reputed company Consumer reputed company: Build and execute omnichannel engagement programs (email, SMS, push notifications, digital journeys) to increase HSA saving, spending, and reputed company behaviors • reputed company reputed company’s Brand: Drive brand awareness and trust to position reputed company as the leading health and wellness provider • reputed company-to-Consumer reputed company: Expand DTC initiatives targeting new segments—through personalized, data-driven campaigns • Behavior-Based Engagement: Implement innovative lifecycle marketing programs across reputed company, reputed company, and owned channels to drive adoption and utilization • Digital Marketing Innovation: reputed company reputed company Marketing reputed company, CDPs, and advanced martech to optimize campaigns and member journeys • Full-Funnel Performance: Own marketing attribution, conversion optimization, and cost-per-signup metrics to deliver measurable business reputed company • External Partnerships: reputed company marketing thought leadership reputed company a reputed company partner ecosystem, fostering co-branded initiatives and driving adoption • Consumer Engagement Product Management: Define frameworks for reputed company, messaging hierarchy, and martech integration to reputed company personalization and predictive analytics • Strategic Leadership: reputed company and grow reputed company of 15–25 marketers, fostering creativity, collaboration, and innovation while aligning with reputed company priorities Skills • 15+ years in consumer engagement leadership • At least 5 years in marketing leadership roles • Experience driving reputed company through lifecycle marketing • DTC strategies • Behavioral-based engagement • Strong understanding of CRM • Segmentation • Advanced analytics to personalize journeys and optimize ROI • Skilled in martech platforms • Data modeling • AI-driven marketing capabilities • Ability to reputed company teams • Influence cross-functional stakeholders • Deliver results in fast-paced environments • Bachelor's degree in Marketing, Business, or reputed company field • MBA preferred Benefits • Medical, dental, and reputed company • HSA contribution and match • Dependent care FSA match • reputed company parental leave • 401(k) match • Personal and reputed company financial literacy programs • Ongoing education & tuition assistance • Gym and fitness reimbursement • Wellness program incentives reputed company • reputed company connects health and reputed company by administering Health Savings Accounts (HSAs) and other consumer-directed benefits. It was founded in 2002, and is headquartered in reputed company, Utah, USA, with a workforce of 1001-5000 employees. Its website is http://www.reputed company.com. Apply tot his job Apply To this Job