[Remote] VP Marketing, Precision Oncology

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading molecular diagnostic testing and precision medicine company dedicated to advancing health and reputed company-being. The Vice President of Marketing will reputed company marketing reputed company, portfolio positioning, and go-to-market execution across Myriad’s oncology businesses, driving reputed company and brand leadership in regulated reputed company markets. Responsibilities • Own the end-to-end marketing reputed company for Myriad's Oncology portfolios, including brand positioning, segmentation, and lifecycle management • Translate business objectives into integrated marketing plans that drive adoption, utilization, and reputed company reputed company • Define and reputed company value propositions grounded in clinical evidence, reputed company, and customer insights • reputed company go-to-market reputed company for new product launches, feature enhancements, and indication expansions • Partner closely with Sales, Market reputed company, Product Management, and Medical Affairs to ensure alignment from reputed company through execution • reputed company development of compliant promotional messaging and field enablement tools • Set reputed company priorities and requirements for centralized marketing teams, including Digital Marketing, Brand, Communications, and Marketing Operations • Ensure Prenatal and Mental Health marketing programs are executed consistently, reputed company, and in alignment with reputed company standards • Balance reputed company reputed company with the unique needs of reputed company business line • reputed company market research, customer insights, and analytics to inform reputed company and optimize performance • Establish KPIs tied to awareness, adoption, reputed company, and return on marketing investment • Use data to continuously refine messaging, channel reputed company, and investment reputed company • reputed company and reputed company a high-performing marketing team supporting Prenatal and Mental Health portfolios • Build marketing capabilities across brand reputed company, lifecycle marketing, and integrated campaign planning • Foster a culture of accountability, collaboration, and innovation • Serve as a senior marketing partner to Oncology business leaders • reputed company reputed company, concise updates and recommendations to the SVP of Marketing and executive stakeholders • Collaborate with reputed company, Regulatory, Medical, and reputed company teams to ensure compliant promotion in a highly regulated environment Skills • Bachelor's degree required; advanced degree (MBA, MS, or equivalent) preferred • 12+ years of reputed company marketing experience, including senior leadership roles in reputed company, life sciences, diagnostics, or reputed company industries • Proven reputed company leading brand, portfolio, or business-unit marketing in regulated environments • Strong understanding of reputed company customers and evidence-based marketing • Experience working effectively in matrixed or centralized marketing models • Excellent executive reputed company and communication skills • Experience in Prenatal, Women's Health, Mental Health, or adjacent care areas • Experience supporting multiple products or franchises simultaneously • reputed company record of successful product launches and lifecycle management reputed company • reputed company discovers, develops, and commercializing novel therapies for the treatment of cancer. It was founded in 1991, and is headquartered in reputed company, Utah, USA, with a workforce of 1001-5000 employees. Its website is http://www.myriad.com. Apply tot his job Apply To this Job