National Sales Manager

Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Sales Manager plays a critical role in supporting franchise owners and their sales teams to drive consistent, profitable growth by serving as a virtual sales coach and strategic resource.

Responsibilities

• Coach franchise owners and salespeople on Kitchen Tune-Up and Bath Tune-Up’s proven 5-step sales process
• Conduct virtual one-on-one and small-group sales coaching sessions
• Review sales performance, behaviors, and activity metrics to identify opportunities for improvement
• Provide actionable feedback, role-play scenarios, and skill development plans to improve close rates, average ticket, and customer experience
• Travel to franchise locations as needed to provide in-field coaching and support
• Shadow sales appointments and provide post-call feedback and coaching
• Support new franchise launches, struggling locations, or targeted performance initiatives
• Reinforce best practices for in-home consultative selling
• Coach owners and sales leaders on sales management fundamentals, including accountability, pipeline management, forecasting, and follow-up
• Help franchisees build repeatable sales rhythms, meeting cadences, and performance expectations
• Support owners who manage sales teams but do not have a dedicated sales manager
• Lead virtual and in-person sales trainings for small and large groups
• Present at trainings, and annual conventions
• Develop and deliver engaging training content that aligns with system standards
• Adapt training delivery to different experience levels, from new hires to veteran salespeople
• Create and maintain sales tools, coaching resources, and training materials
• Collaborate with the National Sales Director to evolve sales strategies and initiatives
• Serve as a trusted sales resource for franchise owners seeking guidance, clarity, or support
• Maintain consistency in messaging, methodology, and expectations across the franchise system

Skills

• Proven experience in sales coaching, sales leadership, or sales management
• Strong understanding of consultative, in-home or B2C sales environments
• Demonstrated ability to coach both individual contributors and business owners
• Comfort working in a franchise or multi-location environment is a plus
• Strong presentation and facilitation skills, including large-group training
• Ability to influence without authority and build trust remotely
• Coaching mindset with a passion for developing people
• Strong communication and active listening skills
• Ability to analyze sales data and translate insights into clear actions
• Confident, credible, and adaptable training style
• Highly organized with strong follow-through
• Comfortable balancing virtual work with periodic travel
• High School Diploma or equivalent
• 1 year of experience in Sales, Sales Coaching, Sales Management
• At least 1-3 years of experience in customer facing role, including sales, customer service, or coaching role, or Equivalent Combination of Education and Experience
• Experience in the kitchen and bath industry, home improvement, or remodeling is preferred but not required

Benefits

• Medical, dental, and vision insurance
• Flexible Spending Accounts (FSAs)
• Health Savings Accounts (HSAs)
• Supplemental life insurance
• Annual discretionary bonus
• 401(k) retirement plan, which includes matching contributions equal to 100% of the first three percent of eligible compensation contributed and 50% of the next two percent
• 10 paid holidays
• 8 paid hours for associates to volunteer in their community
• Open time off to support work-life balance

Company Overview