Associate, Marketing Operations

League is the leading healthcare consumer experience platform, utilizing artificial intelligence to enhance health engagement outcomes. The Associate, Marketing Operations will support the execution and configuration of marketing campaigns, collaborating with various teams to ensure effective member communication and engagement.

Responsibilities

• Creatively engage with AI to drive efficiency and accuracy of MarTech configurations
• Execute configuration and setup of member marketing campaigns, including email, push notifications, and in-app communications
• Support the Sr. Manager, Marketing Operations in building and maintaining standardized, scalable marketing automation frameworks
• Collaborate with internal teams to translate campaign briefs and engagement strategies into accurate and compliant MarTech setups
• Partner with Data and Engineering teams to ensure data models, attributes, and integrations are correctly structured for campaign use
• Conduct quality assurance (QA) and testing of campaigns, ensuring targeting accuracy, message logic, and trigger functionality
• Support troubleshooting and triaging of configuration or data-related issues within the marketing stack
• Document workflows, configurations, and processes to ensure knowledge sharing and repeatability
• Contribute to the continuous improvement of marketing setup standards and automation best practices
• Maintain compliance with data privacy laws (e.g., CASL, GDPR) and internal security protocols in all campaign configurations
• Security-related responsibilities: Compliance with Information Security Policies, Ensure access management is performed in compliance with the employee's role and responsibilities, Responsibility and accountability for executing League's policies and procedures within the department/ team, Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations, Compliance with Information Security Policies

Skills

• 1–3 years of experience in marketing operations, campaign management, or marketing technology support
• Basic understanding of data structures, segmentation logic, and campaign workflows
• Strong attention to detail with a focus on accuracy and quality control
• Analytical mindset with the ability to interpret campaign data and performance metrics
• Excellent communication and collaboration skills, with the ability to work cross-functionally
• Highly organized and able to manage multiple tasks in a fast-paced environment
• Familiarity with data privacy and compliance standards (CASL, GDPR)
• Creatively engage with AI to drive efficiency and accuracy of MarTech configurations
• Execute configuration and setup of member marketing campaigns, including email, push notifications, and in-app communications
• Support the Sr. Manager, Marketing Operations in building and maintaining standardized, scalable marketing automation frameworks
• Collaborate with internal teams to translate campaign briefs and engagement strategies into accurate and compliant MarTech setups
• Partner with Data and Engineering teams to ensure data models, attributes, and integrations are correctly structured for campaign use
• Conduct quality assurance (QA) and testing of campaigns, ensuring targeting accuracy, message logic, and trigger functionality
• Support troubleshooting and triaging of configuration or data-related issues within the marketing stack
• Document workflows, configurations, and processes to ensure knowledge sharing and repeatability
• Contribute to the continuous improvement of marketing setup standards and automation best practices
• Maintain compliance with data privacy laws (e.g., CASL, GDPR) and internal security protocols in all campaign configurations
• Compliance with Information Security Policies
• Ensure access management is performed in compliance with the employee's role and responsibilities
• Responsibility and accountability for executing League's policies and procedures within the department/ team
• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations
• Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud preferred)
• SQL or basic data querying skills are a plus
• Proficiency with JIRA or project management tools an asset

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