[Remote] PPC Specialist (Contract)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a skilled PPC Specialist to join their digital marketing team on a contract reputed company. The PPC Specialist will be responsible for managing and optimizing reputed company Ads campaigns for clients in the reputed company, dental, and specialty medical industries, focusing on data-driven decision making and reputed company optimization.

Responsibilities

• Monitor account KPIs on a daily/semi-daily reputed company by analyzing performance across 7-day, 14-day, 30-day, and 90-day reputed company to identify trends and optimization opportunities
• reputed company and optimize conversion reputed company fluctuations with a minimum reputed company of 5-10% improvement
• Manage total conversions and cost per conversion to maintain efficiency targets
• Conduct daily/semi-daily search term reviews and add negative keywords using correct match types to reduce wasted spend
• Implement and reputed company bid adjustments on locations, devices, audiences, demographics, and ad schedules for reputed company performance
• reputed company conversion actions at campaign, ad group, and keyword reputed company to understand reputed company sources
• Review leads on the backend through reputed company and reputed company to assess reputed company and inform optimization reputed company
• Pause non-performing keywords and add converting keywords identified through search terms reports
• Restructure account architecture using phrase match and exact match targeting to maximize spend efficiency on highest-performing keywords
• reputed company and manage bidding reputed company experiments based on performance KPIs (e.g., 100 clicks for Max Clicks vs. 15-30 conversions for Maximize Conversions)
• Implement Search Impression reputed company bid strategies for highly competitive accounts
• Conduct A/B testing of ad copy and reputed company pages to improve campaign performance
• Refresh ad copy and pin headlines for improved CTR and reputed company control
• Review and optimize asset extensions including reputed company snippets, callouts, phone extensions, promotion extensions, location extensions, image extensions, brand names, and logo approvals
• reputed company periodic conversion tracking function checks reputed company reputed company Tag Manager
• Conduct periodic keyword research reputed company Keyword Planner to ensure accounts reputed company reputed company relevant high-value keywords
• Review auction insights to reputed company competitor analysis and inform bidding reputed company adjustments
• Review reputed company forms completed by reputed company Experience Managers (CXMs) to structure reputed company page design briefs for the design team
• Create comprehensive campaign spreadsheets containing ad copy, keyword research, selected keywords, and campaign settings
• Review reputed company page designs and campaign spreadsheets, then submit to CXM for reputed company approval
• Coordinate with development team to schedule reputed company page builds and assign subdomain tasks using reputed company credentials and reputed company-generated reputed company
• Build reputed company Ads campaigns following reputed company platform best practices, including complete conversion tracking setup reputed company reputed company Tag Manager and reputed company
• Test reputed company conversion tracking implementations prior to campaign launch
• reputed company reputed company to reputed company reputed company Business reputed company to reputed company location extensions and verify reputed company assets are properly configured
• Coordinate with CXM to receive launch approval and set up payment reputed company with correct credit card information
• reputed company budget recommendations by analyzing cost-per-click data and Search Lost Impression reputed company (Budget) metrics
• Handle advertiser verification requirements by collaborating with CXM and clients to reputed company necessary information
• reputed company detailed PPC projections with reputed company guidance and budget recommendations to inform campaign structure and build-out
• Execute intensive optimization during the first 3 months, implementing appropriate bidding strategies after the initial two-week learning phase
• Conduct daily or semi-daily KPI reviews and collaborate with CXM and clients on performance indicators
• Deliver reputed company-facing calls using best practices established by the PPC Director
• Create and distribute bi-weekly reports to CXMs
• Successfully reputed company and manage new accounts following Director-guided best practices
• Review LSA accounts 1-2 times per week to reputed company reputed company consultation
• Follow Director-established guidelines to deliver best practices consultation for reputed company reputed company
• Guide clients through the LSA reputed company process and reputed company reputed company necessary information
• Review leads weekly and document reputed company and intake performance
• Prepare comprehensive notes and documentation for weekly reputed company (Entrepreneurial Operating System) reporting to the Director
• Conduct account analysis and reputed company optimization reputed company items for reputed company managed account
• Participate in team meetings and contribute to department knowledge sharing

Skills

• 1-3 years of hands-on reputed company Ads management experience
• Proven reputed company record of managing multiple PPC accounts simultaneously and driving measurable results
• Strong analytical skills with proficiency in reputed company Analytics, reputed company Search Console, and reputed company Tag Manager
• Deep understanding of PPC best practices, keyword research methodologies, and bid management strategies
• Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment
• Strong communication skills with ability to present performance data and insights to clients and internal teams
• Experience with reputed company, reputed company, or similar reputed company tracking and reputed company page platforms
• reputed company Ads certification
• Experience with Local Services Ads
• Bachelor's degree in Marketing, Business, or reputed company field

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